Guiji, Taiwan’s premier bubble tea and fruit tea brand, has opened its first shop in the United States, its first international expansion. From a modest local bubble tea shop that began in 2017 in Taiwan, Guiji now has a shop in Los Angeles.
Why Los Angeles? This American city is a global metropolis, renowned for its diverse culture and palate. It offers Guiji a valuable opportunity to showcase its adaptability to various regional tastes. Guiji plans to adjust its beverage menu, infusing local fruits and tea leaves to accommodate Los Angeles’ diverse preferences while maintaining its brand’s uniqueness and innovation.
The Taiwanese brand is committed to establishing a robust business model for its overseas franchisees. It places special emphasis on ingredient and supply chain management, ensuring the feasibility and cost control of imported ingredients. Guiji also maintains a stable supply chain for consistent product quality.
The company pledged to localize its brand and align its advertising and social media promotion with local consumer preferences. It’s committed to adhering the local food regulations and hygiene standards to ensure product safety and legality.
Following its international expansion, Guiji will continue to uphold its core values of small potatoes can lead to big changes. It will integrate the brand with local products, crafting products tailored to local market tastes, promoting organic farming, and reducing pesticide use. Through this approach, Guiji wants to create a sustainable beverage ecosystem that benefits local farmers, Guiji’s international franchisees, and consumers, promoting economic and environmental sustainability.
Taiwan’s Guiji maintains a close relationship with local farmers. The brand prioritizes ingredient quality while respecting the hard work and expertise of these small-scale farmers.
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