Category: Strategy

Staying Grounded: Why Brands Cannot Afford to Lose Focus
04 Aug

Staying Grounded: Why Brands Cannot Afford to Lose Focus

In today’s fast-paced and ever-evolving hit-tech world, brands find themselves navigating through a labyrinth of

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Boosting Sales with Creative Marketing Strategies, Unleashing the Power of Imagination
02 Aug

Boosting Sales with Creative Marketing Strategies, Unleashing the Power of Imagination

In today's fiercely competitive business landscape, traditional marketing strategies alone may not be enough to

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McDonald’s Set for a Spinoff ‘CosMc’s’ With Own Unique Personality
01 Aug

McDonald’s Set for a Spinoff ‘CosMc’s’ With Own Unique Personality

The World’s favorite fast food brand McDonald’s has embarked on a spinoff restaurant chain called

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Skittles Cashes in on Nostalgia With Launch of New Desserts Featuring 5 Flavor Variants
31 Jul

Skittles Cashes in on Nostalgia With Launch of New Desserts Featuring 5 Flavor Variants

With increase in the number of under 35-year-olds consuming Fruity Confectionary as a dessert, Mars

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How to Choose the Right Brand Architecture for Your Product Portfolio?
29 Jul

How to Choose the Right Brand Architecture for Your Product Portfolio?

Brand architecture is an important aspect of marketing and business strategy that should not be

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Summer-ize Your Brand: Effective Strategies to Captivate Your Audience
20 Jul

Summer-ize Your Brand: Effective Strategies to Captivate Your Audience

Summer is the perfect time for brands to reinvigorate their branding and marketing campaigns. With

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