Category: Strategy

Need for Accurate Gender Representation in Advertising: Study
03 May

Need for Accurate Gender Representation in Advertising: Study

Advancing gender equality in advertising is a business imperative for any brand that wants to

0 Comments
Brand Extension Dos and Don’ts: A Roadmap to Success
01 May

Brand Extension Dos and Don’ts: A Roadmap to Success

In today's competitive business landscape, establishing a strong brand identity is crucial for standing out

0 Comments
Digital Transformation: Coca-Cola Aligns Technology Strategy with Microsoft
24 Apr

Digital Transformation: Coca-Cola Aligns Technology Strategy with Microsoft

The Coca-Cola Company has deepened its collaboration with Microsoft Corp for a five-year strategic partnership

0 Comments
Think Different, Brand Better : Neurodiversity’s Impact on Creativity
23 Apr

Think Different, Brand Better : Neurodiversity’s Impact on Creativity

In an ever-evolving digital landscape, the importance of creativity in branding cannot be overstated. Brands

0 Comments
Now Going $1,000: What’s with Trader Joe’s Mini Canvas Tote Bags!
15 Apr

Now Going $1,000: What’s with Trader Joe’s Mini Canvas Tote Bags!

The demand for Trader Joe’s new mini tote bag, which was introduced in early February

0 Comments
Creative Kleptomania: The New Wave of Brand Inspiration
15 Apr

Creative Kleptomania: The New Wave of Brand Inspiration

In the dynamic world of branding, creativity reigns supreme. Businesses strive to stand out from

0 Comments

Search