Category: Strategy

Does Marvel Studios Have a Branding Problem With ‘The Marvels’?
13 Nov

Does Marvel Studios Have a Branding Problem With ‘The Marvels’?

Brie Larson’s Captain Marvel (2019) made historic at the box office, but now The Marvels

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The Hershey Company’s Halloween Assortment Tactic
13 Nov

The Hershey Company’s Halloween Assortment Tactic

This Halloween, Hershey took up Halloween assortment to reach out to its beloved consumers. It

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Three Pillars of Nonprofit Marketing
01 Nov

Three Pillars of Nonprofit Marketing

Nonprofit organizations and companies also need marketing to get their message across to the audience,

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What is Experiential Marketing: Deeper Brand-Consumer Connections
31 Oct

What is Experiential Marketing: Deeper Brand-Consumer Connections

Experiential Marketing, also called engagement or experience marketing, is a strategy that deepens brand-consumer connections

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Halloween Branding: 6 Spooky Campaign Ideas to Engage Your Customers
29 Oct

Halloween Branding: 6 Spooky Campaign Ideas to Engage Your Customers

Halloween brings an exciting opportunity for businesses to connect with customers in delightfully creepy ways.

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Being Smart at the Exact Moment: Inspire Brands on Customer Loyalty
24 Oct

Being Smart at the Exact Moment: Inspire Brands on Customer Loyalty

Reaching the right consumer with the right message at the right moment is crucial and

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