Choice Hotels has launched “A Stay for Any You” marketing campaign touted as the largest in the brand’s history. It is the first since Choice Hotels integrated the Radisson Hotels Americas brand into its reservation system and sent members of Radisson Rewards Americas to its Choice Privileges loyalty program.
Choice Hotels’ latest campaign features actor and writer Keegan-Michael Key. He has co-written the brand’s broadcast ads with partner Elle Key and McKinney, Choice’s creative agency of record. It highlights some of the many reasons people travel and how with a diverse portfolio of 22 hotel brands, ranging from full-service upper upscale and upscale properties to midscale, extended stay, and economy options.
Noha Abdalla, Chief Marketing Officer for Choice Hotels, said guests travel for many different reasons, from family vacations and romantic gateways to business trips. “What’s universal is the need to find a hotel that provides the right amenities at the right price in the right location. Keegan-Michael Key, using his one-of-a-kind comedic style and celebrated versatility, brings to life several real-world scenarios to showcase how Choice Hotels has the perfect hotel to meet any traveler’s needs bookable on ChoiceHotels.com.”
Keegan-Michael Key expressed excitement. “I’m excited to play Choice’s ‘Any You’ character, which resonates with me and that moment in the travel planning process where I’m figuring out, ‘What version of me is going on this trip? Thankfully, Choice has a hotel for all versions of you – whether that’s a business you, the family road trip you, or a weekend getaway with friends you.”
The campaign is aimed at the value-conscious family, young professional, and business traveler audiences, with Key bringing various travel scenarios to life in a hilarious fashion. It features four Choice Hotels brands – Radisson, Cambria Hotels, Comfort, and Quality Inn. At Radisson, travelers get a full-service experience offering style and personal service, with bright, fresh spaces that are both inviting and functional, including amenities geared toward business travel, room service, and more.
The Cambria Hotels offer simple pleasures and upscale amenities such as locally inspired menus and specialty cocktails designed to help modern travelers make the most of their trips. Comfort hotels, after undergoing a $2.5 billion transformation, offer travelers a consistent, warm and welcoming experience. This includes a free hot breakfast. The Quality Inn provides guests with comfortable beds and an affordable stay – creating memorable experiences.
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