Apple has launched an innovative Made on iPad campaign, putting a creative spin on their iconic Shot on iPhone series. This new initiative showcases the power and versatility of the iPad as a tool for artistic expression, particularly in the realm of sports illustration. The campaign features a series of 23 captivating posters displayed around Paris and Marseille, providing an unexpected and vibrant introduction to key sports, many of which are featured in the upcoming 2024 Olympic Games.
Simon Landrein’s Distinctive Style
The artist behind these eye-catching illustrations is Paris-based illustrator and animator Simon Landrein. Known for his bold and quirky approach, Landrein’s artwork has captivated audiences with its distinctive style. His illustrations are characterized by elongated limbs and bendy bodies, bringing a unique energy to the world of sports illustration. Landrein’s exaggerated proportions and dynamic poses offer a playful and engaging portrayal of various sports. His artistic style creates a sense of movement and vitality that draws viewers in, making the posters informative and visually striking.
A Spin on Tradition
Landrein’s posters are part of Apple’s innovative Made on iPad campaign, a creative twist on the brand’s iconic Shot on iPhone series. By showcasing Landrein’s illustrations, created entirely on an iPad, Apple highlights the power and versatility of their tablet for artistic expression. This collaboration between technology and art further emphasizes the potential for digital tools to revolutionize the creative process and bring imaginative visions to life.
Bringing Sports to Life
Simon Landrein’s posters, displayed around Paris and Marseille, serve as a vibrant introduction to various sports. His bendy and elongated characters fill the frames, capturing the essence and movement of sports like breaking, cycling, and rugby. Landrein’s illustrations inject color and energy into the cities’ streets, transforming them into dynamic showcases that engage passersby and ignite their curiosity. The combination of Landrein’s distinctive style and the powerful medium of the iPad creates a visual experience that resonates with viewers and leaves a lasting impression.
Adapting to the Medium
For this project, Landrein had to adapt his usual artistic process to suit the requirements of printed posters. While his digital-first pieces often feature a wide range of bright colors balanced with more muted tones, the limitations of print required him to select a more restricted color palette. Despite this constraint, Landrein’s illustrations retain their vibrancy and visual impact, injecting color and energy into the streets of Paris and Marseille.
The Big Picture
