Better Get You Some: Papa Johns’ Elevates its Pizza Superiority with All-New Brand Platform

Papa Johns has launched an all-new brand platform ‘Better Get You Some’ to elevate the brand’s pizza superiority and its iconic brand promise ‘Better Ingredients, Better Pizza’.

The refreshed creativity is powered by hypnotic visuals, a captivating soundtrack, and a unique multimedia experience that nods to hip-hop, expressionist art, and cultural touchstones. It celebrates what fans love the most about Papa Jones. The new brand platform is part of Papa Jones deep commitment to and investment in the brand’s marketing efforts. Papa Johns is also improving audience segmentation, building customer loyalty, driving buzz, increasing ROI, and offering differentiated category solutions.

Mark Shambura, chief marketing officer of Papa Johns, said Better Get You Some captures and champions the role pizza devotion plays in all lives. “Whether it’s cheering on your favorite team during the championship, catching up with friends you haven’t seen in a while, or capping off a late-night study session – we’re showcasing those moments when the only thing that will make them better is pizza. By elevating the pizza passion, our fans have through our new brand platform, we’re not just telling you why our pizza is better, we’re showing you how the Papa Johns experience is superior.”

Papa Johns built the new brand platform in partnership with The Martin Agency. It tantalizes the senses with mouthwatering visuals and mesmerizing music.

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Nandika Chand