Bisleri, the leading bottled water brand, has launched a new digital campaign called Bisleri #CarryYourGame, featuring India’s award-winning athletes Lovlina Borgohain, Manpreet Singh, Ashwini Ponappa, and Nishad Kumar. The campaign focuses on the importance of hydration in peak human performance and encourages everyone to stay hydrated as athletes do.
The Aim of the Campaign
According to Tushar Malhotra, Head of Marketing at Bisleri International Pvt Ltd,
“The #CarryYourGame campaign is one of the largest integrated marketing campaigns aimed at creating a strong connection between hydration and sport. The campaign aims to inspire the youth to stay hydrated and carry their best game forward in all aspects of life. The association with India’s leading award-winning athletes is meant to underscore the importance of water in peak human performance.”
The Amplification of the #CarryYourGame Campaign
The #CarryYourGame campaign will be further amplified by associating with leading marathons, athletic associations, cricket partnerships, and notable sporting events. Bisleri has also launched limited-edition bottles of the #CarryYourGame campaign showcasing famous cricketers from Mumbai Indians, Gujarat Titans, Delhi Capitals, and Rajasthan Royals on each of the Bisleri 500 ml bottles. The campaign will also be promoted through multiple touchpoints, including digital content, Out-of-Home media, delivery truck branding, radio contests, OTT platforms, in-stadium vending and branding, and much more to provide an exciting experience to the consumers.
Commenting on the campaign, Anuraag Khandelwal, Chief Creative Officer – India, 82.5 Communications, said that
” The campaign was an opportunity to explore hydration, collaborating with athletes who are at the top of their games. He added that the campaign idea for #CarryYourGame was born as true champions always carry their game, on and off the field and there’s no better partner than Bisleri 500 to hydrate with.”
The way I see it, Bisleri’s #CarryYourGame campaign with India’s best athletes highlights the importance of hydration in peak human performance. The campaign aims to inspire the youth to stay hydrated and carry their best game forward in all aspects of life. The campaign’s amplification through multiple touchpoints promises an exciting experience for the consumers. Bisleri, with its #CarryYourGame campaign, has undoubtedly set a new benchmark in the mineral water industry.
