Vodafone has launched #FeelTheConnection, a new multi-channel summer campaign for the 2023 Wimbledon Championships. Centered around the theme of emotional connections, the campaign with the hashtag #FeelTheConnection, aims to capture the essence of the prestigious tennis tournament and the emotions it evokes among fans worldwide.
The TVC ads, directed by Mat Whitecross and created by Vodafone, tell the incredible stories of two Wimbledon Gentlemen’s Wheelchair Champions, Alfie Hewett and Gordon Reid, as seen through the eyes of their loving parents. They have nine Wimbledon titles and are two of Britain’s most successful tennis players.
The ads celebrate the success of both players and bring to life their journeys of triumph over adversity, using a combination of real footage from the players’ childhoods, alongside scenes shot at The All England Lawn Tennis Club in Wimbledon, and emotive words from their mums. It explores the emotional connection tennis players have with their family, friends and supporters. The ads also highlight the crucial role digital connection plays in keeping them connected to loved ones while travelling the world and their journeys to becoming champions.
Maria Koutsoudakis, Head of Brand at Vodafone UK, said they understand how the power of connection can improve lives, and our partnership with Wimbledon has given us the opportunity to tell a meaningful story that brings this to life. “For two incredible champions who wake up every day in the pursuit of excellence, the ability to always be able to connect with their families was a story worth telling. To be able to connect their story with the wider British public is an honor and we hope we can use the power of connection to fuel them, and our other ambassadors to success at Wimbledon.”
Justin Cox, MD at Team Vodafone, Ogilvy UK, said Vodafone and Ogilvy UK couldn’t be prouder of the #FeelTheConnection campaign. “Alfie Hewett and Gordon Reid are two of Britain’s best tennis players and you can’t help but be humbled by what they have achieved both on and off the court. Celebrating them, their connection to family, and the sport they love is a dream for any brand and agency.”
This campaign will run across Facebook, Twitter, and TikTok. The public will be invited to share messages of support for a chance to win tickets to next year’s Championships.