Hallmark is celebrating 40 years of its much-loved iconic character Rainbow Brite that debuted in 1984 and garnered adoration. It has brought color and imagination to generations. Hallmark says Rainbow Brite is renowned for its cute, colorful and classic stylings.
Stacey Howe, vice president of global licensing & business development at Hallmark, said Rainbow Brite celebrating its 40th anniversary speaks to the connection and longevity the brand has with its fans. “We’re thrilled to have established strong relationships with licensed partners that will help make this a truly milestone year and continue Rainbow Brite’s mission to make the world a more colorful place for both new and original fans alike. The future of the brand is brighter than ever and we look forward to bringing on more licensees at the upcoming Las Vegas Licensing Expo.
Hallmark highlighted that the iconic character resonates with the audience because of its bright, unique, and colorful aesthetic, as well as timeless plot lines of friendship and kindness. Now several companies and brands like Funko, Loungefly, Crown Jewlz, and Silver Buffalo, among others are celebrating the Rainbow Britz through coloring and activity books, stickers, clothing and accessories, backpacks and stationary, home décor, toys, etc.
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