The London International Awards (LIA), which features some of the most highly esteemed and well-known names in the creative advertising industry, continues to support its vision of nurturing and inspiring the next generation of creatives. For 2023, it has welcomed a global contingent of 100 attendees to the Creative LIAisons on-site program in Las Vegas.
The program runs simultaneously with LIA judging. The LIAisons on-site program, as per its official portal, features seminars, panel discussions, and interactive workshops, with the best part being that LIA is the only show that allows attendees to sit in on statute discussions as they occur in real-time.
The 2023 LIA will see the addition of the “Creativity In Business-to-Business” competition. Eka Ruola, Chief Creative Officer of Nitro Group and the inaugural Jury President for this competition in LIA Global, said the times are long gone when B-to-B stood for Boring-to-Boring. “Emotional storytelling and the smartest of marketing techniques have rushed into the world of Business-to-Business communications.” Ruola said this category at LIA will be an exciting experience both for the jury and for the whole industry.
LIA will also introduce the Holding Company of the Year Award. Barbara Levy, President and Founder of LIA, said at LIA two things really differentiate them – the first is all rounds of judging are done live, from shortlists to metal. “Our jury members see every piece of work within their category. Secondly, there are no late fees ever, so whilst we encourage early entry, if you enter late, you do not get penalized financially.”
The annual event also sees the return of the Creative LIAisons full onsite program. LIA said they will also continue the highly sought-after Creative LIAisons Virtual Coaching program, which offers over 150 young creatives worldwide the opportunity to have one-to-one coaching sessions with industry luminaries.
For entries: https://www.liaawards.com/
