PhonePe, the digital payments platform, has announced the launch of its new brand campaign, ‘PhonePe- Insurance your way,’ focused on motor insurance. The campaign aims to educate customers on buying hassle-free motor insurance with the help of trusted insurers while protecting their privacy. It consists of five ad films of 20-25 seconds each, with quirky messaging and catchy hooks reinforcing PhonePe’s commitment to offering motor insurance with complete transparency and a range of choices.
Campaign Highlights
The new brand campaign highlights PhonePe’s promise of hassle-free motor insurance buying by drawing parallels from everyday life analogies. It showcases how consumers are troubled by unwanted calls, pre-attached add-ons, and limited options while buying insurance. The campaign emphasizes PhonePe’s promise of privacy and transparency with motor insurance available on its platform, without any unwanted calls or unnecessary add-ons.
According to Ramesh Srinivasan, head of brand marketing at PhonePe, “The goal is to create a hassle-free experience for customers, free from misinformation and anxiety of unwanted calls. The campaign will be integrated across TV, OTT, digital, social, and other media to convey this message to the audience.”
With Motor Insurance on PhonePe, you can choose your own add-ons as per your need.
That’s why getting Motor Insurance 🚗on PhonePe is a breeze! #InsuranceYourWay pic.twitter.com/W8cYM5Oq5T
— PhonePe (@PhonePe) April 18, 2023
Relevance of the Campaign
PhonePe’s motor insurance campaign is all about empowering customers to choose the add-ons they need and never be bothered by unwanted calls. This campaign captures the essence of PhonePe’s promise to make insurance buying a hassle-free experience.
With the ‘Insurance your way’ campaign, PhonePe aims to make its mark in the competitive insurance market by offering customers a range of transparent options without any unwanted calls or add-ons. The campaign is designed to educate customers about the benefits of buying insurance on PhonePe, and with the catchy messaging and analogies, it’s sure to grab attention. Also, the platform’s integrated marketing campaign across various media channels will help educate and inform its customers about the benefits of buying motor insurance via its platform.
