Britannia: The centenary Rebranding
In the 1900s, the best combination for tea was tiger biscuits! School intervals and a pack of Little hearts, won …
Google: From a Research Project to a Multi-Billion Dollar Business
At one point or other, we all dream to be millionaires, billionaires, trillionaires… or whatever across it! But if you …
Taking a U-turn: Uber rebrands again
Rebranding is a bit complicated and risky. But it is even cumbersome and more perilous if once failed and unraveled …
Qatar 2022: A subtle kick escalating Sports Tourism in Qatar
The well-celebrated football fever FIFA 2018 made its showdown by passing the torch to Qatar. Russian President Vladimir Putin bestowed …
Amazon rebranding ad offerings to Amazon Advertising!
Amazon is getting rid of titles including Amazon Media Group, Amazon Marketing services, and Amazon Advertising platform by channelizing Amazon …
Google unite payments, Tez rebranded to G Pay!
Google rebranded its instant payments app Google Tez into G Pay by introducing new and upgraded features, widening the scope …
Global brands made shootouts on FIFA
The 2018 Russia FIFA world cup was not only the cup of tea for football fanatics, but also for several …
Google AdWords got rebranded to Google Ads!
Google dropped the popular Google Adwords and DoubleClick, launching a rebranded service called Google Ads, after a fall back of …
Ogilvy Rebranding: A transformation from Sell to Solve
Profoundly established brands, in order to capture that fresh appeal in the market, often prefer rebranding. The significant motive behind …
Can hologram projection be the next generation marketing technique?
Ever thought of watching your favourite football match in your home, in real time with all the world-class players in …
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