Cannes Lions ready for the year addressing new world priorities
The Cannes Lions International Festival of Creativity is a global event for those working in creative communications, advertising, and related …
Europe’s leading tech fest is all set to go for 2022
TNW Conference is getting ready for its 2022 edition, hosted in Amsterdam on 16 & 17 June 2022. The Next …
How can brands make the most of Expo 2020 Dubai
Expo 2020 Dubai is all set to be a revolutionary event that will decide the course of the future for …
Brands to look out for at Expo 2020 Dubai
Expo 2020 Dubai promises to be a once-in-a-lifetime opportunity for brands looking to stand out and make a mark in …
4 branding lessons from PepsiCo at Dubai Expo 2020
PepsiCo was named the official beverage and snack partner of Expo 2020 Dubai over two years ago. The Expo will begin …
Britannia: The centenary Rebranding
In the 1900s, the best combination for tea was tiger biscuits! School intervals and a pack of Little hearts, won …
Google: From a Research Project to a Multi-Billion Dollar Business
At one point or other, we all dream to be millionaires, billionaires, trillionaires… or whatever across it! But if you …
Taking a U-turn: Uber rebrands again
Rebranding is a bit complicated and risky. But it is even cumbersome and more perilous if once failed and unraveled …
Qatar 2022: A subtle kick escalating Sports Tourism in Qatar
The well-celebrated football fever FIFA 2018 made its showdown by passing the torch to Qatar. Russian President Vladimir Putin bestowed …
Amazon rebranding ad offerings to Amazon Advertising!
Amazon is getting rid of titles including Amazon Media Group, Amazon Marketing services, and Amazon Advertising platform by channelizing Amazon …
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