FIFA has revealed the logo for the 2026 World Cup which will be hosted by the United States, Canada, and Mexico. The logo left fans reeling in disbelief over the design – they described it as “sad” and “boring”.
It failed to build hype and excitement among football enthusiasts who took to Twitter to share their dismay. “Alright, so where’s the PR statement about this being some groundbreaking design that represents a new era of football and the ever-growing culture of the sport.”
Another user tweeted “It is objectively hilarious that a design firm got paid millions to come up with this. Of all the cultural designs they could have come up with in North America, they went with a picture of the trophy layered over the number 26?”
The New Logo A Timeless Approach
The new design features a stylized, vertically aligned ‘26’ with a photo of the World Cup itself slapped over it, along with the word ‘FIFA’. The logo is very simple and doesn’t strike the innovative brand that FIFA is.
The star of the show 🏆⭐️#WeAre26 | #FIFAWorldCup pic.twitter.com/U0BCIcDatx
— FIFA World Cup (@FIFAWorldCup) May 19, 2023
FIFA describes the new logo as a “timeless approach”. It combines the image of the FIFA World Cup Trophy and the year of the tournament. The sporting body says for the first time in history, an image of the actual trophy and the tournament hosting year is being depicted, forming an innovative design language that anchors the FIFA World Cup emblem for 2026 and beyond. The image of the trophy and the year allow for customization to reflect the uniqueness of each host while building an identifiable brand structure for years to come.
i dont know why everyone is complaining about how bad this logo is
in my opinion it is the best one ever in the fifa’s history
it is simple, unique , and modern
this is how most of today’s big companies logo look like simplicity is better .— karras walid (@walid_karras) May 19, 2023
Alongside the logo, FIFA also launched the WE ARE 26 campaign that empowers people, places, and communities to play an integral role in launching the official brand – FIFA World Cup 26. The campaign has captured portraits of faces and places that tell their own unique FIFA World Cup stories, featuring individuals and experiences that await fans in 2026 and inviting everyone to be a part of it.
Victor Montagliani, FIFA Vice President and Concacaf President, said the FIFA World Cup 2026 will be a festival of football that will take the sport to new heights in the Concacaf region and beyond. 104 matches will be played across 16 cities in Canada, Mexico, and the U.S. He said this innovative brand and the inclusive WE ARE 26 campaign are major milestones that bring the opportunity a step closer, and send a clear signal that this incredible competition is now truly on the horizon.
Also Read: Gucci Cosmos: Iconic Moments Where Past, Present and Future Coexist
