Apple Introduces ‘Pay the Apple Way’ Campaign, More Secure and Private
Apple has launched a campaign “Pay the Apple Way” to encourage more people to use Apple Pay for transactions in their daily lives. Apple Pay is less complicated and more convenient, more secure, and private as well. It utilizes the same level of protection as users already receive for their data. The Pay feature allows […]
BBC Cricket Bridges Tradition and Modernity With New Visual Identity
BBC Cricket has unveiled a new identity that accompanies all BBC cricket coverage, one that would connect with passionate cricket lovers, while ushering in a younger generation of fans. The new identity counter some of the traditionalism of cricket with a modern graphical world into one that celebrates the sport, but also tries something new […]
Ethical Branding: How to Stand Out in a Socially Conscious World?
In the current economy, consumers place great importance on the ethics and values of the brands they purchase from. The reason behind this shift is mainly because of the rising awareness of social and environmental issues, which makes customers support brands that align with their values. Thus, creating a truly ethical brand is no longer […]
Craze for Barbie Merchandise Intensifies as ‘Barbie’ Movie Becomes Cultural Sensation
Following last week’s release of the Barbie movie, Barbie has become a cultural sensation with small businesses in the United States looking to cash on its merchandise. They hope to get eyes on their websites and social media accounts. Small businesses also want to capitalize on the “Barbie hype”. Brianne Fleming, an adjunct marketing instructor […]
Glassdoor Unveiled New Brand Identity Fostering Real-Time Workplace Conversations
Glassdoor, the leading job and recruiting site, has refreshed its brand identity and product experience to emphasize the power of workplace conversations. The rebrand coincides with Glassdoor’s new mobile app and website focused on fostering transparent discussions between professionals. Let’s read more about the rebrand. Fostering Community and Conversations For over 15 years, Glassdoor has […]
The Power of Authenticity: Navigating Advancing Technology and AI in Branding
In today’s hyper-connected world, where technology is constantly evolving, the concept of authenticity in branding has taken center stage. As Artificial Intelligence (AI) continues to advance, businesses and brands are finding innovative ways to stay true to their image while effectively engaging with their target audience. This blog post delves into the emergence of authenticity […]
Innovative Branding Lessons To Learn from Barbie Movie’s Marketing Campaign
Mattel‘s Barbie doll is everyone’s childhood nostalgia. Now, the live-action Barbie movie starring Margot Robbie and Ryan Gosling is all set for release and its released trailers promises to bring the iconic doll to life in a fun, modern way. The movie doesn’t hit theaters until July 21st. But it’s the savvy marketing campaign leading […]
Igniting Curiosity: FutureSchool.AI Unveiled Futuristic New Identity for Teen Learners
Are teens not ready for the same learning opportunities as their slightly older colleagues? FutureSchool.AI says no and is aiming to challenge this notion with its future-focused branding. Offering entry-level courses in areas typically reserved for graduate-level students, FutureSchool.AI is a learning platform for teenagers aged 14-17 who have a keen interest in subjects like […]
Threads: A Closer Look at Meta’s Platform In Branding Landscape
Meta, the tech giant that owns Facebook, Instagram, and WhatsApp, has recently unveiled a new platform called Threads that will operate under Instagram. With Threads, Meta forayed into the text-based digital conversation space, which has been dominated by Twitter. The Meta CEO Mark Zuckerberg pitches Threads as a ‘friendly’ rival to Twitter. Twitter is known […]
Beyond Numbers: FILA’s 50th Anniversary Campaign Chronicles Sporting Icons
FILA, the iconic sportswear brand, is commemorating its 50th anniversary this year. To mark this special milestone, FILA has launched a digital campaign titled ‘Numbers are just Numbers without Love’. Featuring the brand’s ambassadors, past and present, the campaign highlights FILA’s rich history and impact on sports culture over the past five decades. FILA’s […]
