Artful Sustainability: Botnia’s Eco-Conscious Packaging Delights the Senses
In the world of natural food, the phrase ‘farm-to-table’ has gained immense popularity. However, a new trend is on the rise, and this time, it’s all about ‘farm-to-face’ skincare. People are increasingly seeking skincare products that not only nourish their skin but also align with their values of sustainability and environmental preservation. Botnia Skincare, a […]
A Fun Showdown: Google Pixel is iPhone’s New Best Friend in Google’s new Campaign
Google and Apple have long sparred over hardware, software, and more. This rift between Google and Apple has now extended beyond hardware and software to engaging advertising campaigns. In smart new ads, Google playfully compares its Pixel phones to iPhones, suggesting Apple has lost its innovative edge. The ads cleverly compare its Pixel phones to […]
Sylvester daCunha: The Architect of Timeless Branding & Amul’s Enduring Legacy
The recent passing of Sylvester daCunha, the advertising legend who created the iconic ‘Amul girl’, has prompted a look back at his legacy and the impact he had on the advertising industry in India. From picking the first-ever Amul baby to creating the longest-running ad campaign in the world, daCunha’s contributions to the Amul brand […]
Unilever and TikTok Revolutionize Cleaning Content with #CleanTok Partnership
TikTok has partnered with Unilever to launch a dedicated #CleanTok hub that will curate and co-create content specifically for cleaning fans across the globe. The partnership includes a variety of dedicated #CleanTok content series’ and program activations across a 40-week period, including Sunday Reset, Cleaning Conundrum, Festival of Cleaning, and The #CleanTok Awards. The Rise […]
Power of Creativity: Cannes Lions Celebrates and Explores Creativity in all Forms
Igniting creative excellence since 1954, the Cannes Lions International Festival of Creativity has been providing the definitive benchmark for creativeness that drives progress globally. This year, the festival has recorded a 6 percent rise in entries, with a total of 26,992 entries. The awards have seen an 18 percent increase in the number of entries […]
Apple Reigns as the ‘World’s Most Valuable Brand’: Kantar BrandZ Report 2023
Apple, with a brand valuation of $880 Billion, has managed to hold onto the title World’s Most Valuable Brand for the second consecutive year. According to the Kantar BrandZ Most Valuable Global Brands Report 2023, Apple has proven resilient in the face of testing market conditions, justifying premium prices with positive perceptions, and proving that […]
Preserving the Past, Embracing the Future: WeWork’s Minimalistic Brand Refresh
WeWork, the popular coworking space company, recently launched a refreshed visual brand identity. The new brand refresh is aimed at maintaining the essence of the brand while allowing the old and new assets to coexist harmoniously. Let’s explore the motivations behind their minimalistic approach to rebranding and delve into the key elements of their new […]
Meesho Rebrands with Sound Colors to Evoke Confidence and Approachability
The Indian e-commerce brand Meesho recently revamped its brand identity to highlight its mission of enabling value-driven shopping for consumers across all walks of life. The rebrand showcases the platform‘s inclusivity with its products and how it helps consumers across income segments, geographies, languages, genders, and age groups realize their shopping aspirations. A Vibrant New […]
Coca-Cola Targets Gamers With Limited-Edition Flavor ‘Coke Ultimate Zero Sugar’
Coca-Cola has its latest flavor “Coke Ultimate Zero Sugar” aimed right at gamers. The beverage giant has teamed with Riot Games, which is renowned for multi-player online battle arena game League of Legends. Coke Ultimate Zero Sugar tastes like experience points – this is not a flavor, nor an actual thing in real life! Moreover, […]
MullenLowe Ditches Old Logo for Fluid Octopus, Symbolizing Reinvention and Creativity
MullenLowe, a renowned advertising agency, recently underwent a rebranding process, unveiling a new logo that signifies their departure from the traditional corporate-agency world. The previous logo, known as the ‘Challenger Octopus,’ featuring boxing gloves, was deemed outdated. Join me as we explore the agency’s rebranding journey, the inspiration behind the new logo, and the innovative […]
