Valuing Difference: Marshmallow’s New Brand Identity for Inclusive Insurance
Insurance companies often find it challenging to merge the worlds of finance and aesthetics. However, with Marshmallow‘s fresh approach to insurance branding, we witness a unique blend of financial security and creative design. Let’s explore more about their brand revamp. A New Perspective on Insurance Marshmallow stands as an outlier in the insurance landscape, proudly […]
Johnson & Johnson Adopts a New Logo After More than 130 Years
Johnson & Johnson has dropped its famous signature scripture it has used since 1887 to keep up with the present-day trends with a modern look. The health company was widely recognized for its cursive design for more than 130 years. The new logo uses sans sans-serif font for a cleaner, simpler design. It keeps the […]
Freepik Rebrands to Reflect Accessibility and Growth
Freepik, the world’s largest platform for audio-visual resources, has unveiled a new brand identity and positioning to reflect its commitment to accessibility and continued growth. Read on to learn more about Freepik’s remarkable journey to revamp its brand identity and positioning. Updated Logo Symbolizing the Power of Ideas | Freepik The most noticeable change is […]
Co-Branding 101: How To Maximize Impact Through Effective Collaborations?
We have seen several collaborations among famous brands in recent years. This collaboration among brands (called Co-branding), has most often becomes a blessing for both brands and can be an effective measure brand can adopt to achieve success in their business. Let’s get to know about it. Co-branding happens when two or more brands partner […]
Roar for Change: How De-extinction’s Playful Dinosaurs Fight Plastic Waste?
Dinosaurs face extinction. Again. This time, as the bold new symbols of an eco-rebellion against single-use plastics. When sustainable packaging startup De-extinction wanted to disrupt the industry, they turned to the branding agency Koto. Their goal? Craft a rebellious new identity to revitalize perceptions. The surprising solution? Revive dinosaurs as the vibrant voice of waste […]
Apple Introduces ‘Pay the Apple Way’ Campaign, More Secure and Private
Apple has launched a campaign “Pay the Apple Way” to encourage more people to use Apple Pay for transactions in their daily lives. Apple Pay is less complicated and more convenient, more secure, and private as well. It utilizes the same level of protection as users already receive for their data. The Pay feature allows […]
BBC Cricket Bridges Tradition and Modernity With New Visual Identity
BBC Cricket has unveiled a new identity that accompanies all BBC cricket coverage, one that would connect with passionate cricket lovers, while ushering in a younger generation of fans. The new identity counter some of the traditionalism of cricket with a modern graphical world into one that celebrates the sport, but also tries something new […]
Ethical Branding: How to Stand Out in a Socially Conscious World?
In the current economy, consumers place great importance on the ethics and values of the brands they purchase from. The reason behind this shift is mainly because of the rising awareness of social and environmental issues, which makes customers support brands that align with their values. Thus, creating a truly ethical brand is no longer […]
Craze for Barbie Merchandise Intensifies as ‘Barbie’ Movie Becomes Cultural Sensation
Following last week’s release of the Barbie movie, Barbie has become a cultural sensation with small businesses in the United States looking to cash on its merchandise. They hope to get eyes on their websites and social media accounts. Small businesses also want to capitalize on the “Barbie hype”. Brianne Fleming, an adjunct marketing instructor […]
Glassdoor Unveiled New Brand Identity Fostering Real-Time Workplace Conversations
Glassdoor, the leading job and recruiting site, has refreshed its brand identity and product experience to emphasize the power of workplace conversations. The rebrand coincides with Glassdoor’s new mobile app and website focused on fostering transparent discussions between professionals. Let’s read more about the rebrand. Fostering Community and Conversations For over 15 years, Glassdoor has […]
