The Brand Index / Global / Automotive & Mobility
Global list · Sep 2026

Global · Automotive & Mobility

106brands in this list
1rose this edition
3fell this edition
Top 10

Top of the list

  1. 1HeldToyotaStrong
  2. 2HeldEtihad RailStrong
  3. 3HeldBMWStrong
  4. 4HeldMercedes-BenzStrong
  5. 5HeldFordStrong
  6. 6HeldHondaStrong
  7. 7HeldFerrariStrong
  8. 8HeldPorscheStrong
  9. 9HeldChevroletStrong
  10. 10HeldLamborghiniStrong
Full list

All 106 brands

  1. 1HeldToyotaReliability + hybrid pioneer, Gazoo Racing halo brandStrong
  2. 2HeldEtihad RailThe UAE's national railway, opening passenger services in 2026Strong
  3. 3HeldBMWUltimate Driving Machine, electrification brand maintaining pleasureStrong
  4. 4HeldMercedes-BenzThe Best or Nothing, three-pointed star luxury authorityStrong
  5. 5HeldFordAmerican truck heritage, F-150 Lightning brand electrificationStrong
  6. 6HeldHondaEngineering joy, CR-V + Civic brand global reliabilityStrong
  7. 7HeldFerrariPrancing horse, scarcity + performance brand, IPO eraStrong
  8. 8HeldPorscheSports car + electrification, Taycan brand integrity proofStrong
  9. 9HeldChevroletGM American icon, Silverado + Corvette brand dual identityStrong
  10. 10HeldLamborghiniVW-owned raging bull, electrification without compromising brandStrong
  11. 11HeldJeepStellantis adventure, Trail Rated brand authorityStrong
  12. 12HeldBentleyVW-owned British grand touring, Continental GT brand authorityStrong
  13. 13HeldHarley-DavidsonAmerican freedom, LiveWire EV brand experiment challengedStrong
  14. 14HeldStellantisJeep + Fiat + Peugeot, multi-brand conglomerate complexityStrong
  15. 15HeldCATLBattery technology, B2B brand powering global EV adoptionStrong
  16. 16HeldRolls-RoyceBMW-owned ultra-luxury, Spectre EV, pinnacle brand intactStrong
  17. 17HeldHero MotoCorpIndia's largest two-wheeler maker by volume, scaling the VIDA electric rangeStrong
  18. 18HeldRange RoverJLR luxury SUV, Defender cultural revival brand momentStrong
  19. 19HeldToyota SaudiVolume car brand, reliability trust SaudiStrong
  20. 20HeldDidiChina rideshare giant, regulatory recovery brand in progressStrong
  21. 21HeldGrabSoutheast Asia super-app, transport + food delivery brandStrong
  22. 22HeldHonda MotorcyclesLargest motorcycle maker, Africa Twin adventure brandStrong
  23. 23HeldEnterpriseLargest rental fleet, neighborhood branch brand modelStrong
  24. 24HeldLamborghini SaudiSupercar, Saudi youth brand statementStrong
  25. 25HeldHyundai IndiaIndia premium volume car, Creta brandStrong
  26. 26HeldHyundai SaudiVolume car brand, strong Saudi preferenceStrong
  27. 27HeldTata MotorsIndia, Nexon EV brand momentStrong
  28. 28HeldMahindra GroupIndian SUV, tractor and mobility group, expanding into electric SUVsStrong
  29. 29HeldBajaj GroupIndian two-wheeler and three-wheeler maker, owner of Chetak and controlling shareholder of KTMStrong
  30. 30RoseBYDChina EV dominant, global expansion brand recognition buildingStrong
  31. 31HeldCareemUber-owned MENA super-app, regional rideshare + delivery brandStrong
  32. 32HeldUberRideshare pioneer, platform brand enabling mobility ecosystemStrong
  33. 33HeldMaruti SuzukiIndia volume car brand champion, 40%+ shareStrong
  34. 34HeldYamaha MotorRevs Your Heart, two + four wheel + marine brandStrong
  35. 35HeldVolkswagenPeople's car, ID.series EV brand rebuilding after DieselgateStrong
  36. 36HeldTesla SaudiEV adoption, Saudi green pushDeveloping
  37. 37HeldNIOChinese EV premium, battery swap network brand differentiatorDeveloping
  38. 38HeldAudiVorsprung durch Technik, VW Group electrification brandDeveloping
  39. 39FellRivianElectric adventure truck, Amazon-backed EV brand with clear identityDeveloping
  40. 40HeldNissanRenault-Nissan-Mitsubishi, brand rebuilding post-Ghosn eraDeveloping
  41. 41HeldMazdaJinba Ittai, driver-focused brand with premium aspirationsDeveloping
  42. 42HeldKiaOpposites United, EV6 design brand repositioning successDeveloping
  43. 43HeldHyundaiDesign-led Korean, Ioniq EV brand + Genesis elevationDeveloping
  44. 44HeldMitsubishiRenault-Nissan, Outlander PHEV brand identityDeveloping
  45. 45HeldWaymoGoogle autonomous vehicle, safety proof commercial launch brandDeveloping
  46. 46HeldAston MartinBritish sports car, financial volatility brand resilience testDeveloping
  47. 47HeldCadillacGM luxury EV, Lyriq brand reclaiming premium positioningDeveloping
  48. 48HeldMcLarenBritish hypercar, Formula 1 technology transfer brandDeveloping
  49. 49HeldSubaruSymmetrical AWD, loyal community brand with outdoor lifestyleDeveloping
  50. 50HeldLexusToyota luxury, electrification premium brand authorityDeveloping
  51. 51HeldDodgeStellantis muscle, Last Call ICE brand transitionDeveloping
  52. 52HeldVolvoGeely-owned safety, electrification and Scandinavian design brandDeveloping
  53. 53HeldBoltEuropean rideshare, sustainability brand vs Uber challengerDeveloping
  54. 54HeldPolestarVolvo spin-off EV, design-forward brand independent from VolvoDeveloping
  55. 55HeldDucatiVW-owned Italian racing, Panigale brand passion objectDeveloping
  56. 56HeldKTMReady to Race, Pierer Mobility aggressive motorbike brandDeveloping
  57. 57HeldInfinitiNissan luxury, identity challenge in EV eraDeveloping
  58. 58HeldZeekrGeely premium EV, European design sensibility Chinese brandDeveloping
  59. 59HeldLucid MotorsSaudi Aramco-backed, range leader EV luxury brand challengerDeveloping
  60. 60HeldBajaj AutoPulsar brand + Chetak EV revival, India two-wheeler brandDeveloping
  61. 61HeldCarDekhoIndia used cars marketplace brandDeveloping
  62. 62HeldRapidoIndia bike taxi disruptorDeveloping
  63. 63HeldXpengSmart EV, autonomous driving technology brandDeveloping
  64. 64HeldHertzCar rental, EV fleet brand experiment + TeslasDeveloping
  65. 65HeldRAM TrucksStellantis pickup, work + lifestyle brandDeveloping
  66. 66HeldLyftUber US challenger, pink mustache brand community focusDeveloping
  67. 67HeldIndian MotorcyclePolaris-owned, Harley challenger heritage brandDeveloping
  68. 68HeldBMW MotorradPremium adventure, GS series adventure touring brand leaderDeveloping
  69. 69HeldLi AutoExtended-range EV, China family SUV brand leaderDeveloping
  70. 70HeldTriumph MotorcyclesBritish motorcycle heritage, Tiger + Speed Triple brand iconsDeveloping
  71. 71HeldEuropcarEuropean rental, Volkswagen Group brandDeveloping
  72. 72HeldDamon MotorcyclesSmart EV motorcycle, safety technology brand differentiatorDeveloping
  73. 73HeldRoyal EnfieldEicher-owned, Himalayan adventure brand global cult followingDeveloping
  74. 74HeldSIXTPremium rental, sports car availability brand differentiatorDeveloping
  75. 75HeldZero MotorcyclesElectric motorcycles, range leader EV moto brandDeveloping
  76. 76HeldGogoroTaiwan battery-swap EV scooter, Asia urban mobility brandDeveloping
  77. 77HeldMobileye (Intel)ADAS technology, IPO brand building for B2B autonomyDeveloping
  78. 78HeldEnergicaItalian electric sport motorcycles, premium EV moto brandDeveloping
  79. 79HeldBudgetAvis Budget, value rental brandDeveloping
  80. 80HeldLimeE-scooter + e-bike, green urban mobility brandDeveloping
  81. 81HeldMINIBMW urban fun, electrification without losing brand playfulnessDeveloping
  82. 82HeldOlaIndia rideshare, Bhavish Aggarwal EV scooter brand pivotDeveloping
  83. 83HeldQuantumScapeVW-backed solid-state battery, next-gen EV tech brandDeveloping
  84. 84HeldSuzuki MotorcyclesGlobal motorcycle, GSX-R sport brand authorityDeveloping
  85. 85HeldZipcarAvis-owned car sharing, urban mobility brandDeveloping
  86. 86HeldMG Motor IndiaChina-owned UK brand, India SUV challengerDeveloping
  87. 87HeldAther EnergyIndia premium EV scooter, engineering design brandDeveloping
  88. 88HeldNuroDelivery robotics, neighborhood delivery brandDeveloping
  89. 89HeldZoox (Amazon)Amazon autonomous, bidirectional vehicle brand experimentDeveloping
  90. 90HeldGenesisHyundai ultra-luxury, Asian premium brand challenger to GermanDeveloping
  91. 91HeldKawasakiLet the Good Times Roll, Ninja brand sport bike authorityDeveloping
  92. 92HeldSmartMercedes-Geely, EV-only urban brand relaunchDeveloping
  93. 93HeldOla ElectricIndia EV scooter, Bhavish Aggarwal brand patriotism angleDeveloping
  94. 94HeldNational Car RentalEnterprise-owned business rental, Emerald Aisle brandDeveloping
  95. 95HeldVerge MotorcyclesHub motor innovation, Finnish engineering brandDeveloping
  96. 96HeldTier MobilityEuropean e-scooter, sustainability-first brand challengerDeveloping
  97. 97HeldVoi TechnologyNordic e-scooter, responsible urban mobility brandDeveloping
  98. 98FellTeslaEV category inventor, brand tension with Musk persona in 2026Developing
  99. 99HeldAurora InnovationTrucking autonomy, commercial launch brand milestoneDeveloping
  100. 100HeldArc VectorHalo electric motorcycle, luxury engineering brandDeveloping
  101. 101FellLand RoverJLR adventure, Defender new generation brand refreshDeveloping
  102. 102HeldTVS MotorIndian two- and three-wheeler maker posting record volumes and a record EV quarter in Q1 FY27Developing
  103. 103HeldBirdShared e-scootersUnder Pressure
  104. 104HeldCakeElectric off-road moto, brand in financial difficultyUnder Pressure
  105. 105HeldCruise (GM)Autonomous driving, owned by GMUnder Pressure
  106. 106HeldJaguarBritish luxury car brand, part of JLRUnder Pressure
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