The Brand Index / Global / Luxury & Fashion
Global list · Sep 2026

Global · Luxury & Fashion

114brands in this list
1rose this edition
1fell this edition
Top 10

Top of the list

  1. 1HeldHermèsIconic
  2. 2HeldChanelIconic
  3. 3HeldBrunello CucinelliStrong
  4. 4HeldLouis VuittonStrong
  5. 5HeldDiorStrong
  6. 6HeldLVMH GroupStrong
  7. 7HeldRolexStrong
  8. 8HeldPradaStrong
  9. 9HeldCartierStrong
  10. 10HeldSaint LaurentStrong
Full list

All 114 brands

  1. 1HeldHermèsUltra-luxury, untouchable scarcity positioningIconic
  2. 2HeldChanelPrivate luxury icon, price increases maintaining desirabilityIconic
  3. 3HeldBrunello CucinelliHumanistic capitalism luxury, authentic philosophy brandStrong
  4. 4HeldLouis VuittonGlobal luxury volume leader, monogram brand authorityStrong
  5. 5HeldDiorFashion + beauty, Maria Grazia era cultural reachStrong
  6. 6HeldLVMH GroupLuxury conglomerate, Q1 2026 margin pressure emergingStrong
  7. 7HeldRolexWatch category definer, waitlist as brand strategyStrong
  8. 8HeldPradaIntellectual fashion, Raf Simons collaboration elevating brandStrong
  9. 9HeldCartierJewellery + watch Maison, Richemont crown jewel brandStrong
  10. 10HeldSaint LaurentSleek Parisian rock, Anthony Vaccarello consistency paying offStrong
  11. 11HeldPatek PhilippeFamily-owned horological authority, generational brandStrong
  12. 12HeldCelineHedi Slimane rock aesthetic, brand consistency in LVMH stableStrong
  13. 13HeldChanel No.5Fragrance icon, cultural longevity brand benchmarkStrong
  14. 14HeldAudemars PiguetRoyal Oak creator, independent luxury watch category leaderStrong
  15. 15HeldVacheron ConstantinGeneva maison, Richemont oldest watchmaker brandStrong
  16. 16HeldLoeweJonathan Anderson effect, craft + surrealism brand authorityStrong
  17. 17HeldMonclerLuxury padded, Genius collaboration strategy defining brandStrong
  18. 18HeldA. Lange & SohneSaxon watchmaking, Richemont precision brand for connoisseursStrong
  19. 19HeldZara SaudiFast fashion, Saudi mall dominantStrong
  20. 20HeldVan Cleef & ArpelsAlhambra icon, Richemont ultra-luxury jewellery authorityStrong
  21. 21HeldRichard MilleHyper-luxury sports watch, athlete brand association strategyStrong
  22. 22HeldCreedRoyal fragrance house, Aventus icon brand, Kering acquiredStrong
  23. 23HeldDior BeautyFashion house fragrance + makeup, Sauvage dominant brandStrong
  24. 24HeldDior HommeKim Jones menswear, streetwear luxury convergence brandStrong
  25. 25HeldMaison Margiela ReplicaMemory-based fragrance, Lazy Sunday Morning cult status brandStrong
  26. 26HeldTom Ford BeautyDark luxury fragrance, Estee Lauder owned, brand intact post-acquisitionStrong
  27. 27HeldDiptyqueLifestyle fragrance, candle + perfume brand with store cultureStrong
  28. 28HeldRolex SaudiWatch status symbol, gifting culture SaudiStrong
  29. 29HeldHermes SaudiQuiet luxury, Saudi elite brand benchmarkStrong
  30. 30HeldLVMHConglomerate, Louis Vuitton anchorStrong
  31. 31HeldLVMH MENALuxury conglomerate, GCC key marketsStrong
  32. 32HeldGoyardUltra-exclusive luggage, no advertising pure scarcity brandStrong
  33. 33HeldCartier SaudiJewellery brand, Saudi weddings cultureStrong
  34. 34HeldThe RowOlsen sisters stealth luxury, anti-hype ultimate quiet brandStrong
  35. 35HeldMaison Francis KurkdjianLVMH niche fragrance, Baccarat Rouge 540 cult statusStrong
  36. 36HeldFabindiaIndia craft-forward fashion brandStrong
  37. 37HeldManyavarIndia ethnic wear, aspirational brandStrong
  38. 38RoseMax MaraItalian luxury ready-to-wear, camel coat brand benchmarkStrong
  39. 39HeldMr Price GroupSA value fashion, challenger brand growthStrong
  40. 40HeldMyntraIndia fashion e-commerce, Flipkart-ownedDeveloping
  41. 41HeldNykaaIndia beauty e-commerce, IPO brandDeveloping
  42. 42HeldChalhoub GroupMENA luxury distribution brand empireDeveloping
  43. 43HeldDe BeersSA diamonds, eternal brand narrativeDeveloping
  44. 44HeldVersaceItalian excess, Capri Holdings ownership transitionDeveloping
  45. 45HeldVersace (Capri)Italian excess, electrifying brand energyDeveloping
  46. 46HeldBulgariRoman jewellery, LVMH-owned with strong hospitality extensionDeveloping
  47. 47HeldDolce & GabbanaItalian maximalist fashion houseDeveloping
  48. 48HeldTiffany & CoAmerican jewellery, LVMH post-acquisition Brand repositioningDeveloping
  49. 49HeldValentinoRoman couture, creative director transition affecting momentumDeveloping
  50. 50HeldGivenchyHistoric couture, brand finding direction post-Clare Waight KellerDeveloping
  51. 51HeldFendiRoman maison, Baguette bag cultural revival continuingDeveloping
  52. 52HeldMiu MiuPrada sister brand, outpacing parent in cultural relevanceDeveloping
  53. 53HeldTAG HeuerSport-performance watches, LVMH owned challenger to RolexDeveloping
  54. 54HeldBottega VenetaQuiet luxury movement leader, intrecciato weave brand iconDeveloping
  55. 55HeldBreitlingAviation watches, purpose-led brand rebuild under Georges KernDeveloping
  56. 56HeldOunassMENA luxury e-commerce, Net-a-Porter rivalDeveloping
  57. 57HeldSugar CosmeticsIndia D2C cosmetics, Vineeta Singh brandDeveloping
  58. 58HeldGraffDiamond specialist, ultra-high-net-worth niche authorityDeveloping
  59. 59HeldLoro PianaStealth wealth, LVMH-owned ultra-quiet luxury category leaderDeveloping
  60. 60HeldPiagetUltra-thin watches + jewellery, Richemont finesse brandDeveloping
  61. 61HeldIWC SchaffhausenEngineering watches, Richemont brand with aviation heritageDeveloping
  62. 62HeldGuerlainLVMH heritage fragrance, sustainability + heritage brand pivotDeveloping
  63. 63HeldHublotArt of Fusion watches, LVMH fusion luxury + sport brandDeveloping
  64. 64HeldJaeger-LeCoultreWatchmaking complications, Richemont crown jewel craft brandDeveloping
  65. 65HeldMissoniItalian knitwear, zigzag pattern brand icon in transitionDeveloping
  66. 66HeldCafuneBrazilian artisan luxury accessories, emerging brandDeveloping
  67. 67HeldCult GaiaCraft-inspired accessories, Ark bag viral brandDeveloping
  68. 68HeldGlenn Martens at DieselDenim luxury challenger, OTB strategic creative appointmentDeveloping
  69. 69HeldMansur GavrielNew York minimalist bags, cult status DTC brandDeveloping
  70. 70HeldStaudLA accessible contemporary, bag + apparel brand with fashion authorityDeveloping
  71. 71HeldUlla JohnsonBohemian luxury, artisan aesthetic female-founded brandDeveloping
  72. 72HeldWandlerDutch minimalist bags, clean brand with strong wholesaleDeveloping
  73. 73HeldErmenegildo ZegnaItalian tailoring, Tom Ford acquisition integration brandDeveloping
  74. 74HeldChopardIndependent watchmaker-jeweller, sustainable luxury commitmentDeveloping
  75. 75HeldMaison MargielaDeconstruction house, Tabi boot cultural iconDeveloping
  76. 76HeldEtroPaisley + maximalism, Gimmo Etro era closing, new directionDeveloping
  77. 77HeldBvlgari HotelsLVMH hospitality extension, jewellery brand into ultra-luxury hotelsDeveloping
  78. 78HeldCanada GoosePremium outerwear, performance luxury with cold-weather authorityDeveloping
  79. 79HeldFendi CasaLuxury interiors extension, LVMH lifestyle brand expansionDeveloping
  80. 80HeldGivenchy BeautyL'Interdit fragrance, LVMH beauty brand with couture haloDeveloping
  81. 81HeldGucciKering flagship, Sabato De Sarno reset underwayDeveloping
  82. 82HeldOmegaSwatch Group flagship, Speedmaster Moonwatch brand narrativeDeveloping
  83. 83HeldPenhaligonsBritish heritage fragrance, Puig-owned quirky brandDeveloping
  84. 84HeldPucciPrint icon, LVMH-owned revival attemptDeveloping
  85. 85HeldZimmermannPremium resort wear, global expansion from Australian rootsDeveloping
  86. 86HeldAcqua di ParmaLVMH Italian heritage, understated luxury grooming brandDeveloping
  87. 87HeldSchiaparelliSurrealist revival, Daniel Roseberry body-horror brand momentsDeveloping
  88. 88HeldJo Malone LondonEstee Lauder fragrance lifestyle, signature gifting brandDeveloping
  89. 89HeldMarniEccentric Italian luxury, OTB-owned pattern + colour brandDeveloping
  90. 90HeldGiambattista ValliCouture-accessible, red carpet brand with loyal followingDeveloping
  91. 91HeldMoynatLVMH-backed heritage luggage, Goyard-level exclusivity ambitionDeveloping
  92. 92HeldByredoNiche fragrance, L'Oreal-acquired, cult status maintainedDeveloping
  93. 93HeldJil SanderRadical minimalism, OTB-owned, Lucie+Luke Meier eraDeveloping
  94. 94HeldGlenn MartensY/Project + Diesel creative, avant-garde Belgian brand voiceDeveloping
  95. 95HeldPeter DoPost-Helmut Lang aesthetic, next-gen design authorityDeveloping
  96. 96HeldBy FarEastern European accessible luxury, fashion week validatedDeveloping
  97. 97HeldPoleneParisian leather goods, direct DTC accessible luxury bagsDeveloping
  98. 98HeldAlexandre VauthierHigh-octane glamour, independent couture brandDeveloping
  99. 99HeldLe LaboLaboratory fragrance, Estee Lauder-owned, anti-mass positioningDeveloping
  100. 100HeldHarvey Nichols DubaiLondon luxury import, Dubai flagshipDeveloping
  101. 101HeldLevel ShoesDubai shoe destination, curated luxury formatDeveloping
  102. 102HeldTFG (The Foschini Group)SA fashion retail, multi-brand empireDeveloping
  103. 103HeldAlexis MabilleBow-tie couture, French independent house brandDeveloping
  104. 104HeldFrederic MallePerfume publisher model, Estee Lauder brand with auteur identityDeveloping
  105. 105HeldJacquemusAccessible Provencal luxury, cultural ubiquity vs exclusivity tensionDeveloping
  106. 106HeldJacquemus (accessories)Micro-bag viral moment, accessories as brand marketing vehicleDeveloping
  107. 107HeldKhaiteNew York cool luxury, defining American fashion for next decadeDeveloping
  108. 108HeldStrathberryScottish leather goods, accessible quiet luxury challengerDeveloping
  109. 109HeldYSL Beauty (Kering)Kering beauty challenger, building against LVMH beautyDeveloping
  110. 110FellBurberryBritish luxury, Daniel Lee creative reset in progressDeveloping
  111. 111HeldMoschinoFashion as theatre, EssilorLuxottica acquisition, direction unclearDeveloping
  112. 112HeldBalenciagaParis fashion houseDeveloping
  113. 113HeldLanvinParis historic house, Fosun-owned, multiple creative changesUnder Pressure
  114. 114HeldNina RicciHistoric couture, brand needs direction post-various CDsUnder Pressure
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