The Brand Index / Global / Finance & Fintech
Global list · Sep 2026

Global · Finance & Fintech

171brands in this list
0rose this edition
0fell this edition
Top 10

Top of the list

  1. 1HeldVisaStrong
  2. 2HeldEmirates NBDStrong
  3. 3HeldStripeStrong
  4. 4HeldQatar National Bank (QNB)Strong
  5. 5HeldPayPalStrong
  6. 6HeldMastercardStrong
  7. 7HeldHDFC BankStrong
  8. 8HeldHSBCStrong
  9. 9HeldGoldman SachsStrong
  10. 10HeldJPMorgan ChaseStrong
Full list

All 171 brands

  1. 1HeldVisaPayment network, everywhere brand, AI fraud-prevention innovationStrong
  2. 2HeldEmirates NBDUAE banking giant, largest bank brand in MENA regionStrong
  3. 3HeldStripeDeveloper-first payments, infrastructure brand with quiet authorityStrong
  4. 4HeldQatar National Bank (QNB)Qatar-based banking group with QR1.46 trillion in assets and an international networkStrong
  5. 5HeldPayPalConsumer payments pioneer, Venmo + Braintree portfolio brandStrong
  6. 6HeldMastercardPayment network, brand marketing sophistication leaderStrong
  7. 7HeldHDFC BankIndia banking leader, retail franchise brand authorityStrong
  8. 8HeldHSBCGlobal transaction banking, pivot to Asia brand narrativeStrong
  9. 9HeldGoldman SachsBulge bracket, Marcus consumer pivot challenged the brandStrong
  10. 10HeldJPMorgan ChaseUS banking giant, Chase consumer + JPM institutional brand dualityStrong
  11. 11HeldAmerican ExpressPremium card, Platinum card aspiration brand strategyStrong
  12. 12HeldMorgan StanleyWealth management, E*Trade integration brandStrong
  13. 13HeldAl Rajhi BankSaudi Islamic banking giant, retail brand leaderStrong
  14. 14HeldFirst Abu Dhabi Bank (FAB)UAE largest bank by assetsStrong
  15. 15HeldICICI BankIndia universal bank, iMobile brand digital leadershipStrong
  16. 16HeldFAB (First Abu Dhabi Bank)UAE sovereign-backed, largest bank by assets in MENA brandStrong
  17. 17HeldSaudi National Bank (SNB)Saudi's largest bank post Al Ahli mergerStrong
  18. 18HeldState Bank of India (SBI)India public bank, largest by depositsStrong
  19. 19HeldNubankLatAm neobank, world largest digital bank brand by customersStrong
  20. 20HeldSBI (State Bank of India)State-owned banking giant, largest by branch network brandStrong
  21. 21HeldVisa AfricaPayments network, financial inclusion pushStrong
  22. 22HeldVisa MENAPayments network dominant MENAStrong
  23. 23HeldVisa SaudiPayment network Saudi dominantStrong
  24. 24HeldMastercard AfricaPayments challenger, MEA brand narrativeStrong
  25. 25HeldMastercard MENAPayments challenger, innovation positioningStrong
  26. 26HeldMastercard SaudiPayment network challenger SaudiStrong
  27. 27HeldHSBC MENAGlobal bank, MENA corporate banking brandStrong
  28. 28HeldRevolutSuper-app challenger, banking licence milestones building legitimacyStrong
  29. 29HeldOld MutualSA, Africa largest life insurer brandStrong
  30. 30HeldZenith BankLeading Nigerian commercial and corporate bankStrong
  31. 31HeldAbsa GroupSA bank, Barclays Africa rebrandedStrong
  32. 32HeldStandard BankSA + Africa largest bank, 20 country brandStrong
  33. 33HeldArab BankJordan, pan-Arab banking brand authorityStrong
  34. 34HeldNational Bank of EgyptEgypt largest bank brandStrong
  35. 35HeldCIB EgyptEgypt best bank, pan-Africa brand ambitionsStrong
  36. 36HeldDubai International Financial Centre (DIFC)Dubai financial hub, MENA financial brandStrong
  37. 37HeldEcobankPan-African banking, 33 countries brandDeveloping
  38. 38HeldAttijariwafa BankMorocco largest bank, pan-Africa ambitionsDeveloping
  39. 39HeldBanque MisrEgypt public bank, national heritage brandDeveloping
  40. 40HeldCommercial Bank of EthiopiaEthiopia largest bank, state-owned giantDeveloping
  41. 41HeldFirst Bank NigeriaHeritage Nigerian bank rebounding in 2026 after a 2025 profit slump, while recapitalisingDeveloping
  42. 42HeldCommercial International Bank (CIB)Egypt best bank, MENA banking benchmarkDeveloping
  43. 43HeldGTBank (Guaranty Trust)Nigerian bank and listed holding company GTCO, diversifying into pensions, funds and paymentsDeveloping
  44. 44HeldUBA (United Bank for Africa)Pan-African bank headquartered in NigeriaDeveloping
  45. 45HeldBank MuscatOman banking brand leaderDeveloping
  46. 46HeldCapitec BankSA digital bank, disrupting legacy big banksDeveloping
  47. 47HeldFirstRand (FNB)SA bank, digital innovation brand leaderDeveloping
  48. 48HeldEquity Bank GroupKenya + East Africa banking brand championDeveloping
  49. 49HeldEquity Group HoldingsEast Africa, bank + fintech convergence brandDeveloping
  50. 50HeldKCB GroupKenya largest bank brandDeveloping
  51. 51HeldNational Bank of Kuwait (NBK)Kuwait banking brand leaderDeveloping
  52. 52HeldAbu Dhabi Global Market (ADGM)Abu Dhabi financial centre, FinTech brandDeveloping
  53. 53HeldAccess BankNigerian banking group with pan-African reach, growing on fee income while H1 2026 audited results ran lateDeveloping
  54. 54HeldInterswitchNigeria payments infrastructure, Verve card brandDeveloping
  55. 55HeldFlutterwavePan-African payments infrastructure companyDeveloping
  56. 56HeldMashreq BankUAE digital banking, NeoBiz + Mashreq Neo brand innovationDeveloping
  57. 57HeldPaystack (Stripe-owned)Stripe-owned Nigerian payments infrastructure brandDeveloping
  58. 58HeldStripe UAEDeveloper payments, UAE startup ecosystemDeveloping
  59. 59HeldCREDPremium card rewards, aspirational brand for credit-card usersDeveloping
  60. 60HeldDeutsche BankEuropean IB, decade of restructuring brand recoveryDeveloping
  61. 61HeldMercuryTech startup banking, Silicon Valley bank for founders brandDeveloping
  62. 62HeldJarGold savings app, micro-saving challenger brand IndiaDeveloping
  63. 63HeldBarclaysUK + US investment banking, retail + IB dual brandDeveloping
  64. 64HeldKotak Mahindra BankIndia digital-first bank brandDeveloping
  65. 65HeldWestern UnionLegacy remittances, 170-year brand adapting to digitalDeveloping
  66. 66HeldBNP ParibasEuropean universal bank, sustainable finance brand positioningDeveloping
  67. 67HeldINGOrange banking brand, digital-first European retail bankDeveloping
  68. 68HeldCoinbaseCrypto exchange, regulatory battle brand defining credibilityDeveloping
  69. 69HeldeToroSocial investing, copy trading brand with global user baseDeveloping
  70. 70HeldBank AlbiladRiyadh-based Shariah-compliant Saudi bank, listed since 2005, with a new CEO from June 2026Developing
  71. 71HeldBayzatUAE HR + insurance SaaS brandDeveloping
  72. 72HeldChipper CashPan-African cross-border payments challengerDeveloping
  73. 73HeldCowrywiseNigeria savings + investment challenger brandDeveloping
  74. 74HeldE-FinanceEgypt digital payments, government-backed challengerDeveloping
  75. 75HeldLean TechnologiesSaudi open banking infrastructure brandDeveloping
  76. 76HeldPiggyvestNigeria savings culture brandDeveloping
  77. 77Heldstc PaySaudi mobile payments, stc brand extensionDeveloping
  78. 78HeldTabbyUAE/Saudi BNPL brand challengerDeveloping
  79. 79HeldTamaraSaudi BNPL challenger, buy now pay later brandDeveloping
  80. 80HeldWave Mobile MoneyFrancophone Africa mobile money disruptorDeveloping
  81. 81HeldSantanderLatin America anchor, retail banking brand with regional depthDeveloping
  82. 82HeldMoneyGramCash transfer network, digital transformation brand pivotDeveloping
  83. 83HeldIDFC FIRST BankIndia digital bank challengerDeveloping
  84. 84HeldWiseTransparent FX, mission brand vs bank fees, sustainable growthDeveloping
  85. 85HeldWorldRemit / SendwaveDiaspora remittance brand in AfricaDeveloping
  86. 86HeldKrakenCrypto exchange, institutional + retail dual brand strategyDeveloping
  87. 87HeldAcko InsuranceDigital-first insurance India, clean brand challenger to legacyDeveloping
  88. 88HeldDeelGlobal payroll, remote-first workforce brand, explosive growthDeveloping
  89. 89HeldFi MoneyIndia salary accounts neobank, AI-powered savings brandDeveloping
  90. 90HeldJupiter MoneyIndian neobank, design-led challenger brandDeveloping
  91. 91HeldNiyoTravel + savings neobank, forex card brand for travelersDeveloping
  92. 92HeldNovoFreelancer + SMB banking, underdog challenger brandDeveloping
  93. 93HeldOneCardMetal credit card India, premium card challenger brandDeveloping
  94. 94HeldOpen FinancialNeo business banking, SMB-focused India brandDeveloping
  95. 95HeldOyster HREmployer of record, social impact + remote work brandDeveloping
  96. 96HeldPublicTransparent investing, premium brand for conscious investorsDeveloping
  97. 97HeldRampAI-first corporate spending, expense management brand authorityDeveloping
  98. 98HeldRemoteGlobal employment, HR compliance brand for distributed teamsDeveloping
  99. 99HeldRipplingHR + IT + Finance unified, category-creating challenger brandDeveloping
  100. 100HeldSliceCredit card challenger, India Gen Z credit brandDeveloping
  101. 101HeldZetaModern banking stack, B2B banking infrastructure brandDeveloping
  102. 102HeldHSBC UAEGlobal bank UAE presenceDeveloping
  103. 103HeldAdyenEnterprise payments, single platform global brandDeveloping
  104. 104HeldSquare (Block)SMB payments, Cash App brand extension complicates identityDeveloping
  105. 105HeldMonzoUK neobank, coral card brand icon, strong NPS communityDeveloping
  106. 106HeldAlinma BankSaudi Islamic digital bankDeveloping
  107. 107HeldKuda BankNigeria digital-first neobank brandDeveloping
  108. 108HeldPhonePeWalmart-backed UPI leader, India payments brand authorityDeveloping
  109. 109HeldChainanalysisBlockchain analytics, compliance brand for crypto institutionsDeveloping
  110. 110HeldCircle (USDC)Stablecoin infrastructure, USDC brand powering crypto paymentsDeveloping
  111. 111HeldGeminiWinklevoss-founded, regulated crypto brand for institutionsDeveloping
  112. 112HeldJuspayPayment orchestration, B2B India payment brandDeveloping
  113. 113HeldMswipeIndia POS brand, SMB digital payments challengerDeveloping
  114. 114HeldNavi TechnologiesSachin Bansal fintech, insurance + lending brandDeveloping
  115. 115HeldPine LabsPoint-of-sale India, merchant payment brand authorityDeveloping
  116. 116HeldRobinhoodCommission-free investing, gamification brand, regulatory pressureDeveloping
  117. 117HeldOPayNigeria fintech, SoftBank-backed challengerDeveloping
  118. 118HeldZerodhaDiscount broker India, profitable tech-first brokerage brandDeveloping
  119. 119HeldLetshego HoldingsPan-Africa inclusive finance brandDeveloping
  120. 120HeldAxis BankIndia private bank challengerDeveloping
  121. 121HeldWorldRemitZepz-owned transfers, digital-first remittance brandDeveloping
  122. 122HeldKlarnaBNPL leader, post-IPO brand transitioning from just paymentsDeveloping
  123. 123HeldAbu Dhabi Islamic BankADIB, Sharia-compliant banking brand, MENA authorityDeveloping
  124. 124HeldAbu Dhabi Islamic Bank (ADIB)Islamic banking brand leader in UAEDeveloping
  125. 125HeldAffirmBNPL, Max Levchin long-term transparent lending brandDeveloping
  126. 126HeldAfterpayBlock-owned BNPL, Gen Z fashion payment brandDeveloping
  127. 127HeldChimeUS neobank, SpotMe brand feature, large user baseDeveloping
  128. 128HeldPayUProsus fintech, emerging markets payment brandDeveloping
  129. 129HeldStashFractional shares, accessible investing brand for everyday peopleDeveloping
  130. 130HeldWorldpayLegacy payments processor, FIS-owned stabilising brandDeveloping
  131. 131HeldBettermentGoal-based investing, financial wellness brand pioneerDeveloping
  132. 132HeldGustoSMB payroll + HR, built for small business, beloved brandDeveloping
  133. 133HeldPlaidFinancial data connectivity, B2B infrastructure brand for fintechsDeveloping
  134. 134HeldBMCE Bank of AfricaMorocco bank, Africa expansion brandDeveloping
  135. 135HeldCellulantPan-Africa payments, merchant brandDeveloping
  136. 136HeldCitibank MENAUS bank, MENA corporate bankingDeveloping
  137. 137HeldMagnittMENA startup data brand, VC intelligenceDeveloping
  138. 138HeldPalmPayNigeria fintech, Transsion-backed challengerDeveloping
  139. 139HeldSaudi Fransi BankSaudi bank, Credit Agricole partnershipDeveloping
  140. 140HeldStandard Chartered MENAGlobal bank, MENA emerging markets brandDeveloping
  141. 141HeldBrexB2B corporate cards, clear positioning for startups brandDeveloping
  142. 142HeldCheckout.comEnterprise payments, processing brand for fast-growth companiesDeveloping
  143. 143HeldNuveiGlobal payments, challenger to Adyen in growth marketsDeveloping
  144. 144HeldRAKBANKUAE retail challenger bank, MENA-specific brand relevanceDeveloping
  145. 145HeldRemitlyImmigrant remittances, empathetic brand for new arrivalsDeveloping
  146. 146HeldStarling BankUK business neobank, profitable challenger, Anne Boden legacy brandDeveloping
  147. 147HeldWealthfrontRobo-advisor, automated investing brand for millennialsDeveloping
  148. 148HeldNedbankSA bank, sustainability brand challengerDeveloping
  149. 149HeldAl Baraka Banking GroupBahrain Islamic banking, global brandDeveloping
  150. 150HeldGrowwRetail investing, simple India stock market brandDeveloping
  151. 151HeldRazorpayIndia payment gateway, developer-first brand for Indian startupsDeveloping
  152. 152HeldRelay FinancialSmall business banking, simple SMB cash flow brandDeveloping
  153. 153HeldADCBAbu Dhabi commercial bankDeveloping
  154. 154HeldAcornsMicro-investing, round-up savings brand for beginnersDeveloping
  155. 155HeldBharatPeIndia merchant payments, QR-code brand for small merchantsDeveloping
  156. 156HeldPolicybazaarInsurance comparison, Desi insurance brand authorityDeveloping
  157. 157HeldBank of KigaliRwanda bank, innovation-forward brandDeveloping
  158. 158HeldCashfree PaymentsIndia payment gateway, merchant-first brand challengerDeveloping
  159. 159HeldPaysendGlobal transfers, affordable cross-border payment brandDeveloping
  160. 160HeldArab National BankSaudi bank, mid-tier challengerDeveloping
  161. 161HeldRiyad BankLong-established Saudi listed bank aiming to be the Kingdom's most profitable and efficient; PIF is largest shareholderDeveloping
  162. 162HeldGhana Commercial Bank (GCB)Ghana state bank brandDeveloping
  163. 163HeldLedgerHardware crypto wallet, security-first self-custody brandDeveloping
  164. 164HeldGulf BankKuwait mid-tier bank brandDeveloping
  165. 165HeldMarqetaCard issuing platform, modern card infrastructure brandDeveloping
  166. 166HeldZipBNPL, global expansion brand with merchant relationshipsDeveloping
  167. 167HeldHSBC SaudiGlobal bank Saudi presenceDeveloping
  168. 168HeldStanbic IBTCNigeria, Standard Bank brand presenceDeveloping
  169. 169HeldBinanceGlobal crypto exchange, regulatory challenges threatening brandUnder Pressure
  170. 170HeldPaytmIndia fintech pioneer, regulatory challenges threatening brandUnder Pressure
  171. 171HeldN26European digital bankUnder Pressure
More lists

Other categories in Global

Contributors

Have a point of view on brand change?

Expert essays, interviews, case observations and field reports from people building, leading or advising brands.

Pitch a story

The BTC Brief

The week that mattered, in one email.

What moved, the events worth a ticket and the roles worth a look.

No spam. Unsubscribe anytime.