The Brand Index / Global / Finance & Fintech
Global list · Sep 2026
Global · Finance & Fintech
171brands in this list
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All 171 brands
- 1HeldVisaPayment network, everywhere brand, AI fraud-prevention innovationStrong
- 2HeldEmirates NBDUAE banking giant, largest bank brand in MENA regionStrong
- 3HeldStripeDeveloper-first payments, infrastructure brand with quiet authorityStrong
- 4HeldQatar National Bank (QNB)Qatar-based banking group with QR1.46 trillion in assets and an international networkStrong
- 5HeldPayPalConsumer payments pioneer, Venmo + Braintree portfolio brandStrong
- 6HeldMastercardPayment network, brand marketing sophistication leaderStrong
- 7HeldHDFC BankIndia banking leader, retail franchise brand authorityStrong
- 8HeldHSBCGlobal transaction banking, pivot to Asia brand narrativeStrong
- 9HeldGoldman SachsBulge bracket, Marcus consumer pivot challenged the brandStrong
- 10HeldJPMorgan ChaseUS banking giant, Chase consumer + JPM institutional brand dualityStrong
- 11HeldAmerican ExpressPremium card, Platinum card aspiration brand strategyStrong
- 12HeldMorgan StanleyWealth management, E*Trade integration brandStrong
- 13HeldAl Rajhi BankSaudi Islamic banking giant, retail brand leaderStrong
- 14HeldFirst Abu Dhabi Bank (FAB)UAE largest bank by assetsStrong
- 15HeldICICI BankIndia universal bank, iMobile brand digital leadershipStrong
- 16HeldFAB (First Abu Dhabi Bank)UAE sovereign-backed, largest bank by assets in MENA brandStrong
- 17HeldSaudi National Bank (SNB)Saudi's largest bank post Al Ahli mergerStrong
- 18HeldState Bank of India (SBI)India public bank, largest by depositsStrong
- 19HeldNubankLatAm neobank, world largest digital bank brand by customersStrong
- 20HeldSBI (State Bank of India)State-owned banking giant, largest by branch network brandStrong
- 21HeldVisa AfricaPayments network, financial inclusion pushStrong
- 22HeldVisa MENAPayments network dominant MENAStrong
- 23HeldVisa SaudiPayment network Saudi dominantStrong
- 24HeldMastercard AfricaPayments challenger, MEA brand narrativeStrong
- 25HeldMastercard MENAPayments challenger, innovation positioningStrong
- 26HeldMastercard SaudiPayment network challenger SaudiStrong
- 27HeldHSBC MENAGlobal bank, MENA corporate banking brandStrong
- 28HeldRevolutSuper-app challenger, banking licence milestones building legitimacyStrong
- 29HeldOld MutualSA, Africa largest life insurer brandStrong
- 30HeldZenith BankLeading Nigerian commercial and corporate bankStrong
- 31HeldAbsa GroupSA bank, Barclays Africa rebrandedStrong
- 32HeldStandard BankSA + Africa largest bank, 20 country brandStrong
- 33HeldArab BankJordan, pan-Arab banking brand authorityStrong
- 34HeldNational Bank of EgyptEgypt largest bank brandStrong
- 35HeldCIB EgyptEgypt best bank, pan-Africa brand ambitionsStrong
- 36HeldDubai International Financial Centre (DIFC)Dubai financial hub, MENA financial brandStrong
- 37HeldEcobankPan-African banking, 33 countries brandDeveloping
- 38HeldAttijariwafa BankMorocco largest bank, pan-Africa ambitionsDeveloping
- 39HeldBanque MisrEgypt public bank, national heritage brandDeveloping
- 40HeldCommercial Bank of EthiopiaEthiopia largest bank, state-owned giantDeveloping
- 41HeldFirst Bank NigeriaHeritage Nigerian bank rebounding in 2026 after a 2025 profit slump, while recapitalisingDeveloping
- 42HeldCommercial International Bank (CIB)Egypt best bank, MENA banking benchmarkDeveloping
- 43HeldGTBank (Guaranty Trust)Nigerian bank and listed holding company GTCO, diversifying into pensions, funds and paymentsDeveloping
- 44HeldUBA (United Bank for Africa)Pan-African bank headquartered in NigeriaDeveloping
- 45HeldBank MuscatOman banking brand leaderDeveloping
- 46HeldCapitec BankSA digital bank, disrupting legacy big banksDeveloping
- 47HeldFirstRand (FNB)SA bank, digital innovation brand leaderDeveloping
- 48HeldEquity Bank GroupKenya + East Africa banking brand championDeveloping
- 49HeldEquity Group HoldingsEast Africa, bank + fintech convergence brandDeveloping
- 50HeldKCB GroupKenya largest bank brandDeveloping
- 51HeldNational Bank of Kuwait (NBK)Kuwait banking brand leaderDeveloping
- 52HeldAbu Dhabi Global Market (ADGM)Abu Dhabi financial centre, FinTech brandDeveloping
- 53HeldAccess BankNigerian banking group with pan-African reach, growing on fee income while H1 2026 audited results ran lateDeveloping
- 54HeldInterswitchNigeria payments infrastructure, Verve card brandDeveloping
- 55HeldFlutterwavePan-African payments infrastructure companyDeveloping
- 56HeldMashreq BankUAE digital banking, NeoBiz + Mashreq Neo brand innovationDeveloping
- 57HeldPaystack (Stripe-owned)Stripe-owned Nigerian payments infrastructure brandDeveloping
- 58HeldStripe UAEDeveloper payments, UAE startup ecosystemDeveloping
- 59HeldCREDPremium card rewards, aspirational brand for credit-card usersDeveloping
- 60HeldDeutsche BankEuropean IB, decade of restructuring brand recoveryDeveloping
- 61HeldMercuryTech startup banking, Silicon Valley bank for founders brandDeveloping
- 62HeldJarGold savings app, micro-saving challenger brand IndiaDeveloping
- 63HeldBarclaysUK + US investment banking, retail + IB dual brandDeveloping
- 64HeldKotak Mahindra BankIndia digital-first bank brandDeveloping
- 65HeldWestern UnionLegacy remittances, 170-year brand adapting to digitalDeveloping
- 66HeldBNP ParibasEuropean universal bank, sustainable finance brand positioningDeveloping
- 67HeldINGOrange banking brand, digital-first European retail bankDeveloping
- 68HeldCoinbaseCrypto exchange, regulatory battle brand defining credibilityDeveloping
- 69HeldeToroSocial investing, copy trading brand with global user baseDeveloping
- 70HeldBank AlbiladRiyadh-based Shariah-compliant Saudi bank, listed since 2005, with a new CEO from June 2026Developing
- 71HeldBayzatUAE HR + insurance SaaS brandDeveloping
- 72HeldChipper CashPan-African cross-border payments challengerDeveloping
- 73HeldCowrywiseNigeria savings + investment challenger brandDeveloping
- 74HeldE-FinanceEgypt digital payments, government-backed challengerDeveloping
- 75HeldLean TechnologiesSaudi open banking infrastructure brandDeveloping
- 76HeldPiggyvestNigeria savings culture brandDeveloping
- 77Heldstc PaySaudi mobile payments, stc brand extensionDeveloping
- 78HeldTabbyUAE/Saudi BNPL brand challengerDeveloping
- 79HeldTamaraSaudi BNPL challenger, buy now pay later brandDeveloping
- 80HeldWave Mobile MoneyFrancophone Africa mobile money disruptorDeveloping
- 81HeldSantanderLatin America anchor, retail banking brand with regional depthDeveloping
- 82HeldMoneyGramCash transfer network, digital transformation brand pivotDeveloping
- 83HeldIDFC FIRST BankIndia digital bank challengerDeveloping
- 84HeldWiseTransparent FX, mission brand vs bank fees, sustainable growthDeveloping
- 85HeldWorldRemit / SendwaveDiaspora remittance brand in AfricaDeveloping
- 86HeldKrakenCrypto exchange, institutional + retail dual brand strategyDeveloping
- 87HeldAcko InsuranceDigital-first insurance India, clean brand challenger to legacyDeveloping
- 88HeldDeelGlobal payroll, remote-first workforce brand, explosive growthDeveloping
- 89HeldFi MoneyIndia salary accounts neobank, AI-powered savings brandDeveloping
- 90HeldJupiter MoneyIndian neobank, design-led challenger brandDeveloping
- 91HeldNiyoTravel + savings neobank, forex card brand for travelersDeveloping
- 92HeldNovoFreelancer + SMB banking, underdog challenger brandDeveloping
- 93HeldOneCardMetal credit card India, premium card challenger brandDeveloping
- 94HeldOpen FinancialNeo business banking, SMB-focused India brandDeveloping
- 95HeldOyster HREmployer of record, social impact + remote work brandDeveloping
- 96HeldPublicTransparent investing, premium brand for conscious investorsDeveloping
- 97HeldRampAI-first corporate spending, expense management brand authorityDeveloping
- 98HeldRemoteGlobal employment, HR compliance brand for distributed teamsDeveloping
- 99HeldRipplingHR + IT + Finance unified, category-creating challenger brandDeveloping
- 100HeldSliceCredit card challenger, India Gen Z credit brandDeveloping
- 101HeldZetaModern banking stack, B2B banking infrastructure brandDeveloping
- 102HeldHSBC UAEGlobal bank UAE presenceDeveloping
- 103HeldAdyenEnterprise payments, single platform global brandDeveloping
- 104HeldSquare (Block)SMB payments, Cash App brand extension complicates identityDeveloping
- 105HeldMonzoUK neobank, coral card brand icon, strong NPS communityDeveloping
- 106HeldAlinma BankSaudi Islamic digital bankDeveloping
- 107HeldKuda BankNigeria digital-first neobank brandDeveloping
- 108HeldPhonePeWalmart-backed UPI leader, India payments brand authorityDeveloping
- 109HeldChainanalysisBlockchain analytics, compliance brand for crypto institutionsDeveloping
- 110HeldCircle (USDC)Stablecoin infrastructure, USDC brand powering crypto paymentsDeveloping
- 111HeldGeminiWinklevoss-founded, regulated crypto brand for institutionsDeveloping
- 112HeldJuspayPayment orchestration, B2B India payment brandDeveloping
- 113HeldMswipeIndia POS brand, SMB digital payments challengerDeveloping
- 114HeldNavi TechnologiesSachin Bansal fintech, insurance + lending brandDeveloping
- 115HeldPine LabsPoint-of-sale India, merchant payment brand authorityDeveloping
- 116HeldRobinhoodCommission-free investing, gamification brand, regulatory pressureDeveloping
- 117HeldOPayNigeria fintech, SoftBank-backed challengerDeveloping
- 118HeldZerodhaDiscount broker India, profitable tech-first brokerage brandDeveloping
- 119HeldLetshego HoldingsPan-Africa inclusive finance brandDeveloping
- 120HeldAxis BankIndia private bank challengerDeveloping
- 121HeldWorldRemitZepz-owned transfers, digital-first remittance brandDeveloping
- 122HeldKlarnaBNPL leader, post-IPO brand transitioning from just paymentsDeveloping
- 123HeldAbu Dhabi Islamic BankADIB, Sharia-compliant banking brand, MENA authorityDeveloping
- 124HeldAbu Dhabi Islamic Bank (ADIB)Islamic banking brand leader in UAEDeveloping
- 125HeldAffirmBNPL, Max Levchin long-term transparent lending brandDeveloping
- 126HeldAfterpayBlock-owned BNPL, Gen Z fashion payment brandDeveloping
- 127HeldChimeUS neobank, SpotMe brand feature, large user baseDeveloping
- 128HeldPayUProsus fintech, emerging markets payment brandDeveloping
- 129HeldStashFractional shares, accessible investing brand for everyday peopleDeveloping
- 130HeldWorldpayLegacy payments processor, FIS-owned stabilising brandDeveloping
- 131HeldBettermentGoal-based investing, financial wellness brand pioneerDeveloping
- 132HeldGustoSMB payroll + HR, built for small business, beloved brandDeveloping
- 133HeldPlaidFinancial data connectivity, B2B infrastructure brand for fintechsDeveloping
- 134HeldBMCE Bank of AfricaMorocco bank, Africa expansion brandDeveloping
- 135HeldCellulantPan-Africa payments, merchant brandDeveloping
- 136HeldCitibank MENAUS bank, MENA corporate bankingDeveloping
- 137HeldMagnittMENA startup data brand, VC intelligenceDeveloping
- 138HeldPalmPayNigeria fintech, Transsion-backed challengerDeveloping
- 139HeldSaudi Fransi BankSaudi bank, Credit Agricole partnershipDeveloping
- 140HeldStandard Chartered MENAGlobal bank, MENA emerging markets brandDeveloping
- 141HeldBrexB2B corporate cards, clear positioning for startups brandDeveloping
- 142HeldCheckout.comEnterprise payments, processing brand for fast-growth companiesDeveloping
- 143HeldNuveiGlobal payments, challenger to Adyen in growth marketsDeveloping
- 144HeldRAKBANKUAE retail challenger bank, MENA-specific brand relevanceDeveloping
- 145HeldRemitlyImmigrant remittances, empathetic brand for new arrivalsDeveloping
- 146HeldStarling BankUK business neobank, profitable challenger, Anne Boden legacy brandDeveloping
- 147HeldWealthfrontRobo-advisor, automated investing brand for millennialsDeveloping
- 148HeldNedbankSA bank, sustainability brand challengerDeveloping
- 149HeldAl Baraka Banking GroupBahrain Islamic banking, global brandDeveloping
- 150HeldGrowwRetail investing, simple India stock market brandDeveloping
- 151HeldRazorpayIndia payment gateway, developer-first brand for Indian startupsDeveloping
- 152HeldRelay FinancialSmall business banking, simple SMB cash flow brandDeveloping
- 153HeldADCBAbu Dhabi commercial bankDeveloping
- 154HeldAcornsMicro-investing, round-up savings brand for beginnersDeveloping
- 155HeldBharatPeIndia merchant payments, QR-code brand for small merchantsDeveloping
- 156HeldPolicybazaarInsurance comparison, Desi insurance brand authorityDeveloping
- 157HeldBank of KigaliRwanda bank, innovation-forward brandDeveloping
- 158HeldCashfree PaymentsIndia payment gateway, merchant-first brand challengerDeveloping
- 159HeldPaysendGlobal transfers, affordable cross-border payment brandDeveloping
- 160HeldArab National BankSaudi bank, mid-tier challengerDeveloping
- 161HeldRiyad BankLong-established Saudi listed bank aiming to be the Kingdom's most profitable and efficient; PIF is largest shareholderDeveloping
- 162HeldGhana Commercial Bank (GCB)Ghana state bank brandDeveloping
- 163HeldLedgerHardware crypto wallet, security-first self-custody brandDeveloping
- 164HeldGulf BankKuwait mid-tier bank brandDeveloping
- 165HeldMarqetaCard issuing platform, modern card infrastructure brandDeveloping
- 166HeldZipBNPL, global expansion brand with merchant relationshipsDeveloping
- 167HeldHSBC SaudiGlobal bank Saudi presenceDeveloping
- 168HeldStanbic IBTCNigeria, Standard Bank brand presenceDeveloping
- 169HeldBinanceGlobal crypto exchange, regulatory challenges threatening brandUnder Pressure
- 170HeldPaytmIndia fintech pioneer, regulatory challenges threatening brandUnder Pressure
- 171HeldN26European digital bankUnder Pressure
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