Azazie Reinforces Brand as One-Stop DTC Retailer of Bridal Fashions

Azazie has launched a new collection of shoes and bags, designed to match outfits for special events like weddings, black tie events and dances among others. The collection includes silhouettes ranging from square heels and wedges, to closed-toed and embellished with gems in a color palette of white, blue, black, gold and silver. Azazie has used materials like satin, PU vegan leather and chiffon for its shoes and bags.

Azazie
Source: Google Play

The brand has also expanded its market to Europe, Canada, Mexico and Australia. Ranu Coleman, Azazie’s Chief Marketing Officer, attributed the expansion to customer demand. “We’ve received consumer feedback and conducted surveys that indicated our customers were looking for us to expand into these categories so they could purchase everything from us directly.”

Coleman said Azazie is thrilled to offer customers shoes and bags to match with their dresses. “We are confident that by having access to these items on our site, our customers will have a better shopping experience on Azazie as we will be their one-stop-shop for every special occasion.

The brand also offers accessories for bridesmaids. “Whether you are searching for bags, shoes, and jewelry in a casual style or in a more formal style, we’ve got you covered,” says Azazie’s official portal. “If you have selected a short bridesmaid dress for a garden wedding or beach destination wedding, consider bags in a hue that matches the surroundings. If you are searching for accessories for a formal venue, choose something classic that matches the formality of the location.”

Azazie also offers a hassle-free shopping experience for brides. It has a new line of bridal shoes and bags, and much more.

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Nandika Chand

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