Disney Struggles with Content Despite Deploying New Tools

2023 hasn’t been very bright and dazzling for Disney with back-to-back flops brought in by a year of writers’ strike. But the company is optimistic and looks forward to the future.

Disney CEO Bob Iger said their progress has allowed the company to move beyond this period of fixing and begin building again. He highlighted that the pandemic created a lot of challenges creatively for everybody and hit the studio’s overall output. “I’ve always felt that quantity can be actually a negative when it comes to quality, and I think that’s exactly what happened, we lost some focus.”

Following a series of flops, Iger said Disney will be making fewer films. “I feel good about the direction we’re headed, but I’m mindful of the fact that our performance from a quality perspective wasn’t really up to the standards that we set for ourselves. And so working with the talented team at the studio, we’re looking to and working to consolidate, meaning make less, focus more on quality. We’re all rolling up our sleeves just to do that.”

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Alan Bergman, co-chairman at Disney Entertainment, added that Disney is proud of the box office successes, but there have been certain titles that haven’t lived up to the high expectations. “We’ve reduced the quantity of our output and are incredibly focused on the quality of our upcoming slate and it is incumbent upon us to execute as we move forward.”

Bergman believes the company is in a strong position for the future given its world-class brands, filmmakers, talent, and creative teams.

Also Read: Disney Turns 100: It All Started With A Mouse

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Nandika Chand