Elevision with the Dubai World Trade Center (DWTC) has launched a new digital-out-of-home (DOOH) media network. This partnership highlights a new era of opportunities for brands to connect with premium audiences in their everyday environments. Elevision is working towards best-in-class DOOH advertising opportunities in the UAE.
Niall Sallam, CEO of Elevision, said they are excited to bring world-class measurement, programmatic and dynamic content capabilities to the partnership with DWTC. “We are committed to pushing the boundaries of DOOH advertising,” he said. “Our media and technology provide marketers and property partners with innovative solutions to share their brand stories, and communicate effectively.”
Jad Bechara, Assistant Vice President of Asset Management at DWTC, said their portfolio of iconic commercial, residential and lifestyle properties offer tenants, residents and visitors world-class buildings, developments, and amenities. “We are committed to innovation and investing in new technologies, which is why we are proud to partner with Elevision to further enhance digital communication and advertising content across properties,” he said. “We believe this partnership will enable us to build engagement within our communities, offering enhanced connectivity through interactive messaging for the benefit of professionals, residents, and visitors alike.”
The partnership emphasizes Elevision’s extensive commercial and residential tower network, including the installation of 72 elevator screens across One Central, Sheikh Rashid Tower and Convention Tower. Moreover, Elevision is dedicated to expanding its footprint in key business districts and residential communities. It empowers brands with unparalleled opportunities through cutting-edge digital solutions and services to connect with their audiences.
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