Magnum is celebrating new flavor innovations – Euphoria and Chill – with new 3D OOH billboards in iconic locations across the UK. The renowned ice cream brand partnered with MullenLowe for its latest campaign.
Jessica Rodgers, DOOH Executive Producer, highlighted the groundbreaking techniques used in the campaign. “Anamorphic techniques give a new narrative and volume to a creative that extends the reality past the 4th wall.
“This new extension of storytelling adds a layer of exploration for a more compelling visual experience. This creative lends itself well to the format of 3D DOOH for the vibrance, opulence, and recognition that Magnum signifies.”
Daniel Lythgo, Magnum UK Brand Manager, said they are beyond excited to finally share this campaign – a first for Magnum and utilizing immersive 3D creative at record scale in the UK. “3D OOH felt like a brilliant fit with our latest campaign, designed to immerse consumers in the fanatical world of our latest innovations – Europhia and Chill.”
Also Read: Meal Reveal: Hellmann’s Tackles Food Waste with AI-enabled Tool
