British retail giant Frasers Group is set to introduce “Frasers Plus”, similar to Amazon Prime, to the UK market.
Michael Murray, CEO of Frasers Group, made this announcement at the World Retail Congress 2023 in Barcelona. He said Frasers Plus will be a subscription-based membership programme. It promises to offer personalized offers across all its brands and flexible payment solution, among other benefits.
Murray explained that if you are a consumer and want to shop at Sports Direct, one of the main brands that make up Frasers Group’s diverse portfolio, you will earn points from that brand and other benefits. This includes receiving personalized shopping suggestions via email.
The Frasers Group plans to sell to other interested retailers. In the future, it could be extended to offer other benefits such as free delivery or benefits at one of the 70 gyms the company has across the UK. Moreover, Frasers Plus will generate a huge amount of data for the firm. This programme is made possible with the acquisition of Studio Retail which has its own regulated flexible payment option. With Tymitt, Frasers Group will integrate rewards and a regulated credit solution for customers that shop across the group’s chains as well as create tailored comms and marketing.
It will offer Frasers Plus to other retailers on a white-label basis.
