Turkish-German airline SunExpress has achieved the prestigious title of the “Fastest Growing Airline Brand” for 2023 at the Global Brand Awards. This title was bestowed in terms of growth in passenger numbers, expansion of routes, fleet expansion, financial performance, and innovation, etc.
Jay Reddy, Director at Global Brands Magazine, congratulated SunExpress for achieving the prestigious title of the Fastest-growing Airline Brand in Turkey and Germany. “SunExpress’s unwavering commitment to innovation, coupled with an exceptional approach in the industry, has propelled its remarkable growth. This award is a testament to SunExpress’s dedication to excellence and they truly deserve this honor.”
Benedikt Sieweke, Chief Marketing Officer at SunExpress, said the airline uses cross-media and cross-device communication to not only gather valuable smart data but also boost its marketing performance significantly while using its resources efficiently. “We are proud to be awarded the Global Brand Award not only in one, but two markets – Germany and Turkey – for this approach, and our brand performance.”
He said their focus will remain firmly on uncovering and seizing new market potentials in the future. “AI will play a bigger role than ever in making our customer communication faster, better, and more efficient.”
Founded in 1989, SunExpress is a joint venture between Lufthansa and Turkish Airlines. It is one of the leading providers of leisure flights to Turkey. The airline, with its modern Boeing 737 fleet, serves a route network of around 60 international destinations on a total of 175 routes.
The Global Brand Awards honors brands for their excellence in performance and awards companies across different sectors for the quality of their services. The Brand Awards highlight the accomplishments of organizations that have performed remarkably well in finance, education, hospitality, automotive, lifestyle, education, real estate, and technology, among others.
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