Skechers, the global footwear brand renowned for its Comfort Technology, is taking a significant stride in the Indian market by partnering with Sunil Chhetri, the captain of the Indian National Football Team. This collaboration signals Skechers’ commitment to redefining sports performance and empowering individuals to unlock their full potential on and off the field. Let’s delve into the details of this exciting partnership and its implications for Indian football.
The Face of Indian Football Excellence
Sunil Chhetri, the esteemed captain of the Indian National Team, holds the all-time goal record in India and ranks fourth globally. With a remarkable list of accolades and victories, including multiple AIFF Player of the Year awards, the Arjuna Award, and the Padma Shri, Chhetri’s exceptional skill and leadership have made him a prominent figure in the world of football.
Empowering Athletes with Innovative Football Boots
Skechers’ innovative football boots, featuring signature comfort and performance technologies, have garnered popularity in Europe and the US. The upcoming launch of Skechers Football in India by August 2024 will introduce these cutting-edge boots to the Indian market, offering athletes a blend of comfort, performance, and style to enhance their on-field experiences. Skechers CEO Rahul Vira welcomed Chhetri, saying “His best-in-class commitment and influence on and off the pitch perfectly align with our dedication to building sports in India. We are thrilled to have him represent our brand.”
Chhetri echoed those sentiments, expressing excitement to collaborate with a brand empowering athletes to reach their full potential by stating, “I am delighted to join forces with Skechers, a brand that is always innovating to achieve excellence. As someone who understands the importance of building and promoting sports in this country, I am excited to collaborate with a brand that empowers individuals to unlock their full potential, both on and off the field.”
A New Era in Indian Football
Sunil Chhetri’s collaboration with Skechers as their ambassador signifies a significant step in redefining the sports brand’s presence in India. With a roster of notable athletes, including Ishan Kishan, Harry Kane, and Oleksandr Zinchenko, Chhetri’s addition to Team Skechers underlines the brand’s commitment to elevating performance and fostering a culture of excellence in Indian football.
Currently testing Skechers’ signature comfort and performance technologies, Chhetri will help launch the brand’s football line in India later this year. This high-profile deal signifies Skechers’ commitment to redefining the sports market and bringing world-class gear to Indian athletes.
Bottomline
Sunil Chhetri’s partnership will help Skechers to grow as a brand that empowers individuals to unlock their full potential, resonating with Skechers’ core values of performance, innovation, and dedication. His influence as a sporting icon and his commitment to greatness both on and off the field aligns seamlessly with Skechers’ vision for redefining sports and performance in India. With Sunil Chhetri leading the way, Skechers is set to redefine the sports footwear landscape in India by combining innovative technology with unparalleled comfort and performance. This partnership marks a significant milestone in Skechers’ journey to empower athletes and inspire individuals to confidently face challenges, both on and off the field.
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