Yatra Online Limited, one of India’s leading online travel companies partners with Cadbury Oreo for the highly anticipated Space Dunk cookie campaign in India. Oreo, through the special edition Space Dunk cookies, wants to transport consumers to the place which is fully of playfulness and childlike curiosity giving the people of India a chance to become the next Indian in space.
Yatra is the key travel of this campaign. Cadbury Oreo has also partnered with Space Perspective. Users have a chance to embark on a transformative six-hour journey to the edge of space in Space Perspective’s Spaceship Neptune ( a pressurized capsule propelled gently by a Space Balloon).
Dhruv Shringi, CEO and Whole-Time Director of Yatra Online Limited the, said the innovative campaign offers consumers the extraordinary opportunity to win a trip to the edge of space. “We at Yatra are proud to be the key travel partner, bringing this groundbreaking opportunity closer to Orea fans across India.”
Nitin Saini, Vice-President of Marketing at Mondelez India, said the Oreo brand has always been synonymous with unlocking playfulness. “Through this campaign, we want to transport consumers to a place full of excitement and childlike curiosity. All of us at some or the other point in time have wondered what it would be like in the outer space,” he said. “I am happy that as a brand we are able to offer an Indian a chance to embark on this journey and experience the grandeur of space.”
Chitranjan Mishra, CEO and Founder of Mobligent Media Private Limited, extended best wishes to the participants. He said Mobligent Media is privileged to facilitate Oreo Space Dunk campaign on the travel OTA platform Yatra Online.
The spaceflight experience will allow the winner to safely enjoy unprecedented views of planet Earth with no special training required, no weightlessness and no heavy g-forces. The winner can also expect breathtaking views from the largest windows ever flown to space, a world-class meal and complimentary Oreo cookies, Wi-Fi and even a Space Spa with a bathroom — all the comforts of the world’s first Space Lounge. In addition to this, consumers can also win exclusive space-related experiences at a reputed space center and luxurious stargazing experiences at Astroport Sariska.
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