Samsung Galaxy has gone ‘naughty’ with its S23 fan edition device with Raheem Sterling and Fearne Cotton. The ad film is reminiscent of nostalgic mid-naughties ads for music compilation CDs.
The 40-second clip, by creative agency Mother, highlights Galaxy S23’s smart brightness, long battery life, super-fast processing speed, and spectacular camera. Annika Bizon, Marketing and Omnichannel Director at Samsung Electronics UK said the naughties are back.
“With the decade that fashion forgot back in vogue, we thought there was no better way to introduce the S23 FE than delving into naughties’ music history. While subtly reminding everyone how our smartphones have made everything today much more convenient.”
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