Skoda, in its first-ever foray into women’s football, has partnered with Chelsea FC Women’s team. The Czech automaker will have its branding at both Stamford Bridge and Kingsmeadow grounds whenever Chelsea Women play.
Players and staff of Chelsea FC Women, through this partnership, will have access to Skoda’s all-electric Enyaqs at the training grounds in Cobham. Zarah Al-Kudcy, Chelsea Women’s commercial director, said Skoda has shown a passion for and knowledge of the women’s team. “They perfectly align with the values of our team, and I look forward to seeing the partnership come to life as we both continue to push the boundaries of our brands.”
Kirsten Stagg, head of marketing at Skoda UK, said Skoda is proud to partner with Chelsea Women, an organization of true pioneers. “From trailblazing coaches and exceptional players to the charitable work of the Chelsea Foundation and the exciting attacking game that keeps fans on the edge of their seats, this is a club that embraces possibilities and pushes boundaries. At Skoda, we share this philosophy as we aim to be a bold companion to our drivers that gives them the confidence and inspiration to go a little further.”
Stagg shared that like the rest of the nation, she has also been personally inspired by the development of women’s football over the past couple of years. “I’m excited that Skoda will be able to play its part in further growing the platform with Chelsea Women and encouraging more people to explore what’s possible with their lives.”