Havas’ flagship brand and design consultancy Conran Design Group has taken to a new brand identity to reflect its proposition ‘design to inspire progress’. It influences every element of Conran Design Group’s new identity, with a bold new typographic approach from French type designer Jean Francois Parchez.
Thom Newton, Conran Design Group’s Global CEO, highlighted the new marque. It places design at the heart of everything, and bold photography elevates and celebrates the craft of thoughtful design, and captures the regional character of Conran Design Group’s global locations.
Conran Design Group’s heritage is celebrated in the iconic, rounded marquee, which is designed to deliver cultural iconicity and reflect an outward-looking perspective and attitude to the world around us. The launch of the global network, which brings together Conran Design Group and French agency W – now W Conran Design – is driven by an evolved proposition: thoughtful design to inspire progress for business, people, and society. This is delivered through a refreshed offer that includes brand strategy, design, experience design, and communications and engagement, with a focus on meaningfully integrating sustainability services throughout.
Newton said they are fortunate to have two great brands and design businesses in the Havas family – Conran Design Group and W, the agency responsible for creating the brand for the Paris Olympics. “Both offer decades of heritage and an established place in their relative markets. Bringing them together to form this network creates a new force that will compete with the very best in the industry. But not only compete – but offer something new. Something bolder and more thoughtful, and critically, driven by a long-held belief in the power of great design to drive people, businesses, and society forward.”
Denis Gancel, President of Conran Design Group and W Conran Design, and Gilles Deleris, Executive Creative Director at Conran Design Group and W Conran Design expressed delight that W will be leading Havas’ new brand and design network in France, and rebranding as W Conran Design. “The international reach this network provides will amplify the agency’s strategic and creative influence on our clients and expand opportunities for our teams. It is a testament to the central place of design in brand strategies at a time when progress depends on balancing meaning and balance.”
Lee Hoddy, Global Executive Creative Director, said the new brand places design at the heart of the offer. “It’s central to our name, our history, and our future, and reflects an unwavering belief that progress needs to be designed. The new marque, with the D at the center of the C, is at the core of the identity, and a shorthand for our positioning. It feels confident, full of personality, and culturally relevant.”
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