Entravision Renames Mobile App Promotion Division to Adwake

Entravision, a global advertising solutions and technology company,  Mobile Growth Solutions (MGS) division is now Adwake. The new name for its mobile app promotion reflects business expansion following the acquisition of BCNMonetize in May 2023. It features a more robust supply and operations structure and an innovative product-oriented approach.

Entravision Renames Mobile App Promotion Division to Adwake

The branding aligns with the company’s delivery of top-notch growth services worldwide. It combines proprietary cutting-edge marketing technology with industry expertise to empower clients to find, connect, and engage with their ideal customers across every screen.

Lucas Ceballos, President of Adwake by Entravision, said performance is a priority. “Our commitment is to support our clients in every step of their growth journey, maximizing their reach through carefully crafted omnichannel strategies, while leveraging the expertise of global specialists and in-house technology to ensure every investment is fully efficient.”

Entravision Mobile Growth Solutions is Renaming its Mobile App Promotion Division to Adwake | Business Wire

Ceballos said Adwake ensures an outcome-oriented approach that guarantees success. He added that Adwake specializes in providing user acquisition solutions for the growing segment of mobile apps across different verticals, like gaming, travel entertainment, fintech, retail, and food & beverage.

According to EMR’s Global Digital Marketing Outlook, the global digital marketing business in 2023 achieved a value of nearly $366 billion. As such, Michael Christenson, the CEO of Entravision, said the company is guiding clients through the entire marketing funnel. “The rebrand of our mobile growth business as Adwake underscores our commitment to empowering our global teams.”

Christenson said Adwake is at the forefront of developing technology and managing campaigns to ensure our clients’ businesses remain pioneering in the digital era.

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Nandika Chand