Dairylea Lunchables Are Now Lunchers

Dairylea has rebranded its Lunchables range to Lunchers to keep it relevant with today’s consumers and convenience. It comes with new and improved recipes to delight its beloved consumers.

Ria Rianti, senior brand manager at Mondelez International, said the new packs will contain less salt and saturated fat than the previous recipes. It will maintain the same great taste and quality as other Dairylea products. Rianti highlighted that the Dairylea brand has been trusted by parents to deliver tasty and convenient cheese snacks for over 70 years, with an incredible 91 percent brand awareness.

“Snacking cheese has been a key driver of category growth over the last number of years, adding £56 Million since 2020. Dairylea has contributed significantly to this growth through performance on our core range and innovation.”

Lunchers aligns with the rest of Dairylea’s product portfolio, which includes Snackers, Dunkers and Filled Crackers, with two options – Chicken ‘N’ Cheese and Ham ‘N’ Cheese. Every product are crafted with no artificial flavors or colors, offers good source of calcium and protein to meet the consumers’ demand.

Also Read: Exploring the Rise of Soft Drink Rebranding Strategies

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