Thomson Reuters, a global content and technology company, has updated its brand – a first for the organization in 16 years. The new brand signifies Thomson Reuters’ commitment to investing in market-leading products and technology that utilize generative AI.
Thomson Reuters has been applying AI for decades to help professionals perform tasks to help them focus on higher value, complex work and tackle human capital issues like well-being, job satisfaction, and work-life balance.
David Carrel, chief marketing officer at Thomson Reuters, said the professional landscape has seen major shifts over the past few years. “We have all navigated significant changes in how we work. Our refreshed brand represents the Thomson Reuters purpose to inform the way forward and this starts with our customers, empowering professionals to act with great confidence so they can know today and navigate tomorrow.”
Stef Hoffman, Group Brand Strategy Director, Code and Thoery, said Thomson Reuters is a company that believes brand transformation is business transformation. “Together with Thomson Reuters, we boldly reimagined their brand strategy and identity to celebrate their heritage and innovation story. With a new promise and messaging, evolved tone of voice, dynamic and new color palette, simplified logo, and modernized fonts, this is now the brand of a technology company.
Thomson Reuters stated their brand refresh will take place over the next 12 months with a new logo and updated visuals across their key websites and social media channels from March 12.
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