Domino’s has launched a new Emergency Pizza program in an effort to lure consumers to sign up for the brand’s rewards program. Domino’s is giving away free medium two-topping pizza that can be redeemed through their Domino’s Rewards account.
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To avail of this limited-time offer available till February 24, 2024, consumers have to place a digital order of $7.99 or more. As such, they will receive a free medium two-topping pizza for a later day. Domino’s revamped its loyalty program in September. Now members can earn 10 points for every order of $5 or more.
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Kate Trumbull, Domino’s Vice President, says a free pizza can make anything better – be it the power went out, or the in-laws just dropped in without notice, whatever the emergency situation. “Why did we launch Domino’s Emergency Pizza? With so much uncertainty in everyday life, we believe everyone needs a pizza pick-me-up at some point! The hardest part may just be deciding when to use your Emergency Pizza!”
Domino’s Emergency Pizza program allows members to earn and redeem points and access-only deals like Emergency Pizza or earn a free meal after every two qualifying orders.
Also Read: In-Marketing Campaign: Domino’s Tests Contextual and Attention Technology