Mattel has once again teamed up with Heinz, this time for the limited-edition Heinz Classic

Mattel Inc. will open its second Mattel Adventure Park in Bonner Springs, Kansas through a

In the world of marketing, appealing to consumers’ emotions and nostalgia has always been a

Following last week’s release of the Barbie movie, Barbie has become a cultural sensation with

Warner Bros. has launched a Barbie AR Lens ad campaign exclusively on Snapchat for Barbie

Mattel's Barbie Land and Swoon, the zero-sugar lemonade and iced tea brand, have joined forces