YouTube unveils first own-brand Font: YouTube Sans

For a brand like YouTube, typography is an important element that attracts the attention of users by creating an appealing, memorable experience for them. In February 2017, YouTube announced the launch of its digital cable service YouTube TV, an over-the-top MVPD-style subscription service available for $35 per month. The service will allow paying users to […]

The Story Behind Uber’s Bits and Atoms

Uber has got a new brand identity and has updated its app icons. The new logo, as described by its co-founder and CEO Travis Kalanick, is “at once more grounded and elevated.” Compared to the previous logotype, there’s tighter text spacing, heavier letter weights and the curves at the left tip of the letter U […]

Why Social Media Marketing is a must for Brand Communication

Social Media is a powerful medium that must be utilised to achieve your business goals. Here’s a look at just some of the ways social media marketing can improve your business:   Increased Brand Recognition Your social media networks are just new channels for your brand’s voice and content. This is important because it simultaneously […]

Netflix Unveils New Brand Identity

Netflix (Est. 1997) is the world’s leading Internet television network with over 44 million members in more than 40 countries enjoying more than one billion hours of TV shows and movies per month, including original series. Netflix needed a brand through-line: a conceptual and visual thread to connect everything. The challenge was to create something broad enough […]