Tag: brand experience

Roblox and Fortnite Go to Digital Culture Platforms for Gen Z and Alpha: Report
01 Jan

Roblox and Fortnite Go to Digital Culture Platforms for Gen Z and Alpha: Report

In 2023, Roblox and Fortnite emerged as the preferred platforms of choice for Gen Z

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The Path to Iconicity: How to Create a Bold and Timeless Visual Identity?
26 Jun

The Path to Iconicity: How to Create a Bold and Timeless Visual Identity?

In today's business landscape, becoming an iconic brand goes beyond visual identity. The concept of

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Movers & Shakers that Raised Creative Bar to New Heights, Redefining Creativity and Sweeping Cannes Lions 2023
23 Jun

Movers & Shakers that Raised Creative Bar to New Heights, Redefining Creativity and Sweeping Cannes Lions 2023

The 70th edition of the Cannes Lions International Festival of Creativity has seen its share

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From Content Lifecycle to Content Experience: How to Create a Winning Brand Experience?
15 Feb

From Content Lifecycle to Content Experience: How to Create a Winning Brand Experience?

In today's fast-paced digital world, brands are constantly striving to deliver quality content that resonates

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These Four Tips Will Help Brands Boost Sales with ChatGPT and OpenAI
05 Feb

These Four Tips Will Help Brands Boost Sales with ChatGPT and OpenAI

The newsfeeds of marketers have recently been dominated by AI technologies like chatGPT, openAI, and

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Sonic Branding: The brand experience that ‘Sounds Good’ beyond Ads
24 Nov

Sonic Branding: The brand experience that ‘Sounds Good’ beyond Ads

Emotions are evoked by the sounds we associate with a brand, for better or worse.

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