Tag: brand positioning

7 Characteristics of a Strong Brand Strategy
20 Feb

7 Characteristics of a Strong Brand Strategy

A brand strategy can take as many forms as the number of brands that exist

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How to Create a Strong Brand Strategy in Three Stages
30 Dec

How to Create a Strong Brand Strategy in Three Stages

Brand strategies come in all shapes and sizes. Designing one that fits your brand and

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4 Reasons why Brand Strategy is Important for your Company
30 Nov

4 Reasons why Brand Strategy is Important for your Company

Brand strategy is such an understated word. As marketers, we sometimes truly do not understand

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The Story Behind Dubai Expo 2020 Logo
15 Nov

The Story Behind Dubai Expo 2020 Logo

The world is looking forward to 2020, for many reasons, and the main one

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Is your Brand a Hero, Lover or a Rebel?
05 Jan

Is your Brand a Hero, Lover or a Rebel?

Coke inspires. Patagonia awakens the explorer and begs us to experience the natural world. Victoria’s

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Medium has a New Brand Identity
15 Oct

Medium has a New Brand Identity

Ever since Medium first launched in beta three years ago, it has sported a logo

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