Tag: brand positioning

You’ve Got a Friend in Philly: Philadelphia’s Heartwarming Friendship Campaign
24 Jun

You’ve Got a Friend in Philly: Philadelphia’s Heartwarming Friendship Campaign

Philadelphia, the cream cheese brand, has launched a new global brand purpose, positioning, and campaign.

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How Brands Can Make It Profitable in Challenging Times?
09 Dec

How Brands Can Make It Profitable in Challenging Times?

Consumers are concerned about inflation since their income won't go as far. Brands worry because

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The Mailerlite Story: What Happens When You Aren’t The First Mover
01 Jul

The Mailerlite Story: What Happens When You Aren’t The First Mover

What do you do when you are the last one to join the party? What

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Winning bread in the modern era: Modern Foods rebranding story
25 May

Winning bread in the modern era: Modern Foods rebranding story

We all have had a slice of it. It is one of those brands we

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L&T Infotech gets a New Brand Identity
05 May

L&T Infotech gets a New Brand Identity

In keeping with the changing technology landscape, L&T Infotech, India’s 6th largest IT services company,

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7 Characteristics of a Strong Brand Strategy
20 Feb

7 Characteristics of a Strong Brand Strategy

A brand strategy can take as many forms as the number of brands that exist

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