Tag: brand strategy

Mastering the Three Faces of Rebranding: Refresh, Merge, Reinvent
27 Sep

Mastering the Three Faces of Rebranding: Refresh, Merge, Reinvent

Rebranding is a powerful tool in the business world. As brands grow and change over

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Valuing Difference: Marshmallow’s New Brand Identity for Inclusive Insurance
25 Sep

Valuing Difference: Marshmallow’s New Brand Identity for Inclusive Insurance

Insurance companies often find it challenging to merge the worlds of finance and aesthetics. However,

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Crafting Identity Within: How Internal Branding Attracts Top Talent?
28 Aug

Crafting Identity Within: How Internal Branding Attracts Top Talent?

Internal branding is more than just a marketing term. It is a powerful way to

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How to Choose the Right Brand Architecture for Your Product Portfolio?
29 Jul

How to Choose the Right Brand Architecture for Your Product Portfolio?

Brand architecture is an important aspect of marketing and business strategy that should not be

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Seize Opportunities Anywhere: Habyt’s Rebranding Revolutionizes Flexible Living
17 Jul

Seize Opportunities Anywhere: Habyt’s Rebranding Revolutionizes Flexible Living

When you're a disruptive new player in an established industry, clearly communicating your unique value

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Innovative Branding Lessons To Learn from Barbie Movie’s Marketing Campaign
14 Jul

Innovative Branding Lessons To Learn from Barbie Movie’s Marketing Campaign

Mattel's Barbie doll is everyone's childhood nostalgia. Now, the live-action Barbie movie starring Margot Robbie

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