Neom: Saudi Arabia’s Brand New Future Destination

Neom: Saudi Arabia’s Brand New Future Destination Brand The Change

Neom is Saudi Arabia’s flagship business and tourism development on the Red Sea coast, unveiled by His Highness Prince Mohammed in 2017. The project is central to the kingdom’s 2030 Vision for diversifying its economy. In this $500 billion development, intelligent towns and cities will be developed, as well as ports and enterprise areas, research […]

Dubai Shares Plans for Widening Desert Tourism with a New Natural Reserve

Dubai as a destination brand is aiming towards the preservation of its natural ecosystem, even though the emirate is currently more well-known for its skyscrapers and enormous shopping malls. A protected region of the Arabian desert covering 87 square miles (225 square kilometers), or just under 5% of Dubai’s total land area, is known as […]

Dubai Ranked the Best Winter Sun Destination

Dubai Brand The Change

In the universe of destination brands, Dubai holds an unbeaten position in many levels. With the most Google searches and the most significant number of things to do during colder months, Dubai ranks as the best winter sun destination in the world. Visitors to Dubai can expect to bask in 8.82 hours of sunlight each […]

Here’s How the Singapore Rebrand Vows to Make Passion Possible

The global luxury market was in the bottom line for the last few years and it looks like it’s making a head start due to the opulent Chinese buyers, according to reports released by the luxury consultancy ‘Bain & Co’. At an event in Singapore, held on 24 August 2017, the country revealed their master plan […]