Fanta gets a playful and fun global redesign

Soft drink giant Fanta, owned by the Coca-Cola Company, has undergone a major global rebranding that promises a “bright and bold” look. The revamp is led by the Coca-Cola Global Design team in collaboration with Jones Knowles Ritchie (JKR) design agency. The rebranding aims to give Fanta a playful image that appeals to all ages. […]

Soft Drink Brand ‘Lilt’ to Rebrand to Fanta after 50 Years

lilt rebrand brand the change

After 50 years, the popular soft drink brand Lilt, known for its ‘totally tropical taste’, is being rebranded and replaced by Fanta Pineapple & Grapefruit. The Coca-Cola Company, which owns Lilt, announced the change and clarified that the drink’s taste and ingredients would remain unchanged. The rebranding of Lilt to Fanta Pineapple & Grapefruit has […]