How Sustainable Strategies Can Shape The Future of Branding?

Running a business has always been challenging, but the current global climate has made it even more so. Business leaders today face unprecedented pressures such as volatile markets, social-justice strife, and environmental disasters. Add in rising material costs and stretched supply chains, and it’s understandable if you’re feeling overwhelmed. However, purpose-driven leadership and sustainability initiatives […]

Hellmann’s Partners with Ogilvy for Smart Mayonnaise Jar

New ‘Smart Jar’ from Hellmann’s and Ogilvy aims to reduce food waste

Hellmann’s tackling food waste with Ogilvy through specially designed jar of mayonnaise that tells consumers when their fridge is at the right temperature This is part of the brand’s “Make Taste Not Waste” campaign that was launched in 2021. The Smart Jar aims to combat the findings of a recent study that revealed that consumers […]

Brands Prepping For Their Super Bowl LVII Spotlight

Brands Prepping For Their Super Bowl LVII Spotlight Brand The Change

Branding strategies are already beginning to take shape for Super Bowl LVII, which will take place on February 12 at State Farm Stadium in Glendale, Arizona. As brands get ready for the year’s biggest night in advertising, there are already several surprises in this season’s game. For the first time in ten years, Pepsi will […]