Cadbury Bournvita’s #FaithNotForce campaign: A ‘forced’ attempt towards a bright future

Cadbury Bournvita Brand the Change

The #FaithNotForce campaign has been launched by Cadbury Bournvita to encourage parents to recognize their children’s talents rather than forcing them into a specific career path. The campaign is the brainchild and creation of Ogilvy Mumbai.  According to the company, they are collaborating with Star Bazaar to display jars in select stores and capture shoppers’ […]

Metaverse: A New Era for Global Marketing Global Marketing

Brand the Change Metaverse:

The digital marketing space is on a great leap and Metaverse technology is making this happen by giving a whole new look by creating a virtual world of opportunities for marketing. Due to the rapid advancement of the digital sphere, it makes sense to embrace the latest method of marketing. By utilising the technology, companies […]

Can hologram projection be the next generation marketing technique?

Ever thought of watching your favourite football match in your home, in real time with all the world-class players in your ground while you cheer for them? Or about watching a movie on the massive screen without actually going to the movies?Or what if a virtual person could lead you to your destination than that […]