PicsArt’s New AI-Powered ‘Adpilot’ is Changing the Way Brands Create Ads


Are you tired of spending countless hours and resources on creating social media advertisements for your business? Look no further than AI-powered platforms like Picsart‘s Adpilot. Picsart has launched ‘Adpilot’, as a platform that leverages the power of AI to generate on-brand social media advertisements quickly and affordably. The platform is designed to cater to […]

Born to Cross Boundaries: American Tourister Launches New Campaign with Virat Kohli

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American Tourister, in partnership with cricket star Virat Kohli, is encouraging travelers to unleash their adventurous side and overcome all inhibitions. The latest campaign “Born to Cross Boundaries” challenges people to embrace their unexplored side. It pushes the audience on a journey that goes beyond their comfort zones and pushes past their personal boundaries. At […]

FirstCry Partners With KlugKlug for Influencer Marketing Outreach

FirstCry appoints KlugKlug as their partner

Online store for baby and kids’ clothing and products FirstCry has roped in KlugKlug for its influencer marketing outreach. The global decision-making B2B tech platform will help FirstCry find the right influencers for their products. KlugKlug will be the official partner for the influencer’s outreach and help the company with accurate and in-depth insights. Kalyan […]

Building an Indispensable Brand: Why Taking Action in Marketing Matters

Building an Indispensable Brand

Building an Indispensable Brand: Why Taking Action in Marketing Matters In the current unpredictable business climate, it’s typical for leaders to exercise caution with their marketing budgets. However, even a brief period of inaction can eventually lead to greater costs for the business and the brand, rather than saving money. Marketers have a responsibility to […]

Indian EV Brand Ather’s AutoHold Feature Ad Grabs Attention

Indian EV Brand Ather’s AutoHold Feature Ad Grabs Attention

In today’s world, where consumers are bombarded with endless amounts of advertisements, it’s essential to stand out from the crowd. The use of visual elements has become a powerful tool for brands to communicate their message effectively. Indian electric scooter brand Ather’s recent print ad showcasing the ‘AutoHold’ feature on slopes is a great example […]

From Content Lifecycle to Content Experience: How to Create a Winning Brand Experience?

Brand Experience

In today’s fast-paced digital world, brands are constantly striving to deliver quality content that resonates with their audience. However, the increasing volume of channels and touchpoints has led to content chaos and a need for a more cohesive and integrated approach. This has given rise to a new era of content marketing – the content […]

These Four Tips Will Help Brands Boost Sales with ChatGPT and OpenAI

chatGPT, openAI

The newsfeeds of marketers have recently been dominated by AI technologies like chatGPT, openAI, and DALL-E. More businesses are searching for creative methods to use the instrument to their benefit going forward as a result of their distinctive capabilities garnering media attention. All data lovers and marketing experts would be curious about how marketers can […]

Cadbury Bournvita’s #FaithNotForce campaign: A ‘forced’ attempt towards a bright future

Cadbury Bournvita's #FaithNotForce campaign

The #FaithNotForce campaign has been launched by Cadbury Bournvita to encourage parents to recognize their children’s talents rather than forcing them into a specific career path. The campaign is the brainchild and creation of Ogilvy Mumbai.  According to the company, they are collaborating with Star Bazaar to display jars in select stores and capture shoppers’ […]

Metaverse: A New Era for Global Marketing

Metaverse: A New Era for Global Marketing

The digital marketing space is on a great leap and Metaverse technology is making this happen by giving a whole new look by creating a virtual world of opportunities for marketing. Due to the rapid advancement of the digital sphere, it makes sense to embrace the latest method of marketing. By utilising the technology, companies […]

Can hologram projection be the next generation marketing technique?

Ever thought of watching your favourite football match in your home, in real time with all the world-class players in your ground while you cheer for them? Or about watching a movie on the massive screen without actually going to the movies?Or what if a virtual person could lead you to your destination than that […]