Tag: marketing

Havas Acquires DMPG to Boost clients with Data and Technology Transformations
11 Sep

Havas Acquires DMPG to Boost clients with Data and Technology Transformations

Havas has acquired DMPG, a global digital data agency, to bolster its clients with marketing

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SodaStream Fizzes With Fun and Freshness Through ‘Push It Real Good’ International Campaign
17 Aug

SodaStream Fizzes With Fun and Freshness Through ‘Push It Real Good’ International Campaign

SodaStream has launched its latest ‘Push it real good’ campaign, powered by the reimagined 1986

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Cannes Lions and Effie to Power Drive Creativity in Marketing: Ascential On its New Acquisition
09 Aug

Cannes Lions and Effie to Power Drive Creativity in Marketing: Ascential On its New Acquisition

Ascential, Cannes Lions’ parent company, has acquired Effie which hosts the most robust and prestigious

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Kellanova Expands Partnership With IPG, Accelerates Brand Portfolio Growth
25 Jul

Kellanova Expands Partnership With IPG, Accelerates Brand Portfolio Growth

After an extensive evaluation, Kellanova has expanded its partnership with Interpublic Group (IPG). The multinational

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Is Brand Refresh More Value for Money Than an Ad Campaign
16 Jul

Is Brand Refresh More Value for Money Than an Ad Campaign

Companies take up branding to highlight the essence of their products and services, and craft

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What is Ambush Marketing? Cristiano Ronaldo UEFA EURO 2024 Controversy: All You Need to Know
09 Jul

What is Ambush Marketing? Cristiano Ronaldo UEFA EURO 2024 Controversy: All You Need to Know

A word that caught everyone’s attention during UEFA EURO 2024 is ‘ambush marketing’ courtesy of

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