Nescafe Launches Ice Roast – Soluble Coffee

Nescafe has launched its first-ever soluble coffee Ice Roast, especially for consumption with cold water or milk, over ice. Nestle, Nescafe’s parent company, recognizes the fact that 15% of coffee in the world is drunk cold. The majority of this is consumed by younger people, especially GenZ. There is a rising demand for products that […]

KitKat Takes A Break, Deploys AI for New Ad Campaign

For its new ad campaign, KitKat has used generative AI to write scripts, graphics, voiceovers etc. Wunderman Thompson, a New York-based global marketing communications agency, used briefs like “Write a KitKat ad the way Gen Z speaks”, “Write a KitKat ad about gamers” and “Write a KitKat ad about the latest trends” to write scripts. […]

Nestle is First Company to Disclose Nutritional Value of its Entire Portfolio

Nestle is First Company to Disclose Nutritional Value of its Entire Portfolio

F&B giant Nestle has emerged as the first company to disclose the nutritional value of its entire portfolio. It has been improving the nutritional content of its foods and beverages by lowering sodium, expanding offerings without sugar, and increasing its presence in plant-based. In its sustainability report, Nestle highlighted its focus on improving the nutritional […]

Amul Strives to Become Total Foods and Beverages Company, Scales-up Portfolio

Amul dairy is scaling up its portfolio

Amul is scaling up its portfolio on non-dairy products to transform the 77-year-old brand into a total foods and beverages company. Jayen Mehta, the new Managing Director, said it will help the company to compete with Nestle, Britannia, Coca-Cola and ITC. He acknowledged that dairy remains the core. “But we have a robust pipeline of […]

OneRare Foodverse: Maggi Launches its First-Ever NFTs

OneRare Foodverse: Maggi Launches its First-Ever Maggi NFTs

Maggi has set new standards for customer engagement in the F&B industry by launching non-fungible tokens (NFTs) in the OneRare Foodverse. The brand has embraced blockchain technology to reach out to its consumers in an all-new avatar. Maggi will launch its iconic offerings, Recipes made with Maggi Noodles; Maggi Masala-ae-Magic; and Maggi Hot & Sweet, […]

Nestle Vows to Have 95% of its Plastic Packaging Recyclable by 2025

Nestle Recyclable Plastic Packaging

Nestle seeks to improve the sustainability of the millions of pounds of packaging material it uses each year in its products. As such, the world’s largest food and beverage company has vowed to have 95 per cent of its plastic packaging be recyclable by 2025. It also aims to achieve net zero greenhouse gas emissions […]