Breaking the Mold: Channel 4’s Revamp from Broken Blocks to Redrawn Mark
Channel 4 has unveiled a significant rebrand, with the aim of creating a more cohesive and clear brand identity across all platforms. The new identity puts the focus back to its roots with a redrawn version of the original Lambie-Nairn logo while expanding Neville Brody’s font family and introducing a brand ‘universe’ built on gradients. […]
A ‘Rabbit Hole’ of Entertainment: Amazon Prime Video is Rebranding
The popular streaming service Prime Video, which has over 200 million subscribers, has developed a brand refresh to highlight its incredible array of entertainment and position it as a venue for fandoms of all kinds. For Prime Video, Amazon developed a brand strategy that envisions the platform as a ‘rabbit hole’ of entertainment where viewers […]
