Adidas – Manchester United Unveil Man Utd x Originals Collection

adidas Rewinds To 88-90 Season With Man Utd x Originals Collection

Adidas – The Man Utd x Originals Collection invokes a feeling of nostalgia as it revisits popular pieces of the sports apparel and footwear brand’s archive and recodes them into football culture. It captures the spirit of the ‘away dry’ and the unconditional devotion of fans who travelled wherever the team went, notably in the […]

Puma Seals Deal With Formula 1, Right to Create F1 Merchandise

PUMA Signs Deal With Formula 1

Puma and Formula 1 have signed an agreement, which makes the sports company the official supplier at F1 races. The deal grants Puma the right to produce F1-branded apparel, footwear and accessories. It includes exclusive rights to sell F1 fan wear of all 10 teams around the race circuit starting in 2024. Arne Freundt, CEO […]

Discover the Latest In-Store Fit Finder Experience at Road Runner Sports

Road Runner Sports

Road Runner Sports, a leading US-based running and walking shoes and apparel brand, has recently unveiled its latest in-store experience – the Fit Finder 3D foot scanner. Developed in collaboration with Footbalance, the Fit Finder is designed to provide customers with a completely unique and personalized shoe-fitting experience. Let’s explore the exclusive features of this […]

Harnessing Sports as a Life Skill: Puma ‘s ‘Let There Be Sport’ Campaign

Puma India has launched a new campaign with a tagline ‘Let There Be Sport,’ which aims to promote physical fitness as a life skill. The campaign features prominent sports personalities in India, including cricketer Virat Kohli, boxer MC Mary Kom, and footballer Sunil Chhetri. The campaign is based on a report by Nielsen Sports, which […]

Authentic Brands Group Wants to Accelerate, Expand Boardriders’ Branded Retail Stores

Authentic Brands Group is keen to acquire sports and lifestyle company Boardriders, including Australia’s 80-strong Surf Dive ‘n Ski chain of stores for an estimated $1.88 billion. Boardriders is has some big brands like Billabong, Quiksilver, Roxy, Element, Honoua and VonZipper in its portfolio. Jamie Salter, the founder, chairman and CEO of Authentic Brands Group, […]

The Ridiculous Run: Adidas’ Inspirational Campaign on Woman Safety While Running

Adidas has launched a new campaign titled “The Ridiculous Run” to address the safety concerns faced by women while running. The campaign challenges the lengths women have to go to feel safe while running, highlighting the alarming statistics regarding harassment and fear of physical attack among women. With the campaign, Adidas has taken a clever […]