Co-branding has emerged as a successful marketing strategy for companies seeking to expand their reach

Adidas - The Man Utd x Originals Collection invokes a feeling of nostalgia as it

Puma and Formula 1 have signed an agreement, which makes the sports company the official

Road Runner Sports, a leading US-based running and walking shoes and apparel brand, has recently

Puma India has launched a new campaign with a tagline ‘Let There Be Sport,’ which

Authentic Brands Group is keen to acquire sports and lifestyle company Boardriders, including Australia’s 80-strong